Scion Automotive Manuals
Scion is a brand of discontinued Toyota that began in 2003 has been designed as an extension of its efforts to appeal to younger customers The Scion brand mainly featuring sports compact vehicles BADGE primarily designed from templates International Toyota model simplified pure price, and eschewed in favor trim levels offer a unique plate for each vehicle with a range of factory options and aftermarket for buyers to choose to customize their vehicle the name Scion, meaning a descendant or heir of a family, means both cars of the brand owners and their 2 first fresh brand launched in the US at Toyota dealers selected in the State of California June 2003, before expanding nationwide in February 2004 in 2010, Scion extended in Canada in an effort to target generation Y demograph ic, Scion mainly based on the technical guerrilla and viral marketing.
Scion was launched with short cycle promises products and part value due to the low margins of dealers that have become difficult to maintain that sales fell after the economic downturn 3 3 February 2016, Toyota announced it would close the Scion brand in August 2016, with models selected to be redesignated to be part of Toyota new vehicles for model year 2017 4.
In 1999, Toyota launched the Genesis project an effort to bring younger buyers to the Toyota brand in the United States 5 This project aimed to create a brand within a brand in sales and advertising strategy for compact models Toyota coupe sold by 5 effort, which included the introduction of the car of the Toyota Echo economy and late generation models Toyota MR-2 and Toyota Celica, was deemed unsuccessful and canceled in 2001 in response 5, Toyota has chosen to launch a separate brand, an effort called project Exodus in Los Angeles-based digital design company, fresh machine was selected by Toyota to develop the brand, logo and website the project has become known as the Scion May 6 Toyota had already participated in a project in Japan with other Japanese companies that have attempted to market products to younger buyers made three Toyota vehicles under the brand Wi LL, which was exclusive to Toyota NETZ store Japanese dealers.
Scion is marketed as a mark of youth and was introduced in March 2002 at the New York Auto Show There were only two concept vehicles, the BBX who became the xB and the CCX which became the tC 7 2004 xA and xB were unveiled at the Greater Los Angeles Auto Show January 2, 2003, they were available in 105 Toyota dealerships in California when launched June 9, 2003 subsequent deployment of the brand to the south, southeast and East coast took place in February 2004 Scion vehicles were available nationwide in June 2004, coinciding with the release of the tC 2005 2 December 16, 2006, Scion has unveiled the next generation xB based on the concept t2B and the new successor xD xA an event invitation -Only without camera in Miami both cars were then publicly announced February 8, 2007 at the Chicago Auto Show 8.
In September 2010, Scion extended to Canada, with vehicles available at 45 selected dealers from Montreal, Toronto and Vancouver followed by other cities to launch models included the tC, xB and xD 9 The first new Scions were presented Canada in the 2009 Montreal International Auto Show.
Sales of the Scion brand fell to a low of 45,678 for the 2010 model year, compared to over 170,000 in 2006 Management has tried to revive the brand, hoping to sell 35,000 to 45,000 tC in a year after the model was redesigned for 2011 10 sales of the iQ fell more than 60 from 2012, and were projected sales xD be in 9000 to 2013 at the end of 2013, Toyota announced that Toyota dealers can file reporting Scion brand without penalty if it could be a step in the previous sentences do not adhere to the pure pricing in quotes Scion necessary clarification needed.
In 2015, Scion has released the iM hatchback based International Toyota Auris 11 and the iA sedan based on the Mazda Demio 12 the same time, the iQ, xB and xD were discontinued 12.
On February 3, 2016, Toyota announced that Scion would gradually after 2016 model, the FR-S, and iA iM will be re-badged as Toyota models Toyota Yaris 86 iA and Corolla uM, respectively, 13 2017 model, while the tC will be stopped entirely the next C-HR will also be renamed as Toyota change should not cause disruption to service options, such as Scion models were sold and serviced at Toyota dealers 4 December 14 Scion FR-S will be renamed Toyota 86 in North America instead of Toyota FR-S as was initially reported 15 16 17.
Scion currently has five second-generation tC models a 3-door liftback based on the European Toyota Avensis sedan marketed; the second generation XB a box-shaped compact 5-door wagon sold as the Toyota Corolla Rumion the Japanese market; iQ ultra-compact city car first going on sale in the western United States in December 2011; 18 xD a subcompact car holder 5 which is sold in Japan as the second generation Toyota ist which is based on the Yaris platform with the tenth generation Corolla engine; 19 and a sports car with rear drive, the FR-S.
In April 2012, Jack Hollis Vice President of Scion announced that the xB and xD would be dropped after 2012, supposedly for all new models of the sedan division of Toyota, Daihatsu 20 21 Meanwhile, Scion will concentrate its sales heavily on car iQ tourism and sports coupe FR-S, next to the second-generation tC in April 2013 update sites Scion in Canada and the United States continued to sell the xB and xD with mild facelifts 22 Scion announced in June 2015 xB would be dropped from the range, probably 23 to make way for the iM sedan to come 3 February 2016, Toyota announced that it would end the Scion brand in August 2016, with models selected to be reclassified as Toyota vehicles for the 2017 model.
Scion has used sales tools such as pure price monospec trim levels with a wide selection of factory and TRD accessories 25 market research and testing with consumers of generation Y have formed the basis of Scion badge.
pure price means that the price displayed, either on the vehicle in an advertisement or on a menu display panel in the concession, is the price the customer will pay These include vehicles, accessories, finance and insurance products 26 pure price was designed to ensure a shorter, simpler process, eliminating any negotiation, but it is generally considered that dealers will sometimes add aftermarket accessories to the car to the mark and increase profits on selling the concept is to be open and consistent to all customers the concept is not new to the US market, having been introduced in the early 1990s by Geo and Saturn brand of General Motors 27.
The thus Scion sales approach differs greatly from that of the larger entity Toyota in the United States, for example, the Toyota Camry is available with four trim levels for different audiences budget conscious, consumer, driven sport and luxury; 28 all Scions, in contrast, have only one trim level and standard monospec are designed to be unique tailored to the driver 27.
Scion has offered about 150 different accessories; 29 other aftermarket companies through offering Optōmize Scion program to add other accessories, plus 30 For example, you can add a subwoofer, as well as different types of decals The tC offered a optional supercharger to boost power from 161 to 200 hP 120 to 150 kw, but this option has since been abandoned in 2007 due to early failure of bearings inside the citation of the centrifugal fan required All accessories are sold separately, and do not require special packages However, some options, such as Ground Effects, will prevent other accessories such as bibs to be installed.
Companies that participated in the program include GReddy Scion Optōmize OBX Razo few businesses detailing cars, and other 31.
From the second quarter of 2004 with the launch of the Scion xB RS 1 0 Release Series 2004 1 0, followed by the Scion xA RS 1 0, Scion decided to create vehicles in limited pre-packaged edition with exclusive accessories in quantity limited 32 limited Edition vehicles from a marketing point of view have been used to create a buzz for the brand name, with their exterior colors tend to be strong shades or bright, for example orange, yellow, red, blue, green 33 because of the growing popularity of the Scion range of products and rare works producing most dealers only get 2-3 of each RS model, these limited edition vehicles quickly sold pre-order is available on each dealership first come, first served to the customer's benefit, Scion's pure Price MSRP bounds dealerships against the mark-up of 26 vehicles to market demand Naturally , Resale values of Release Series vehicles command a premium because of their packaged options and scarcity 34.
XB RS 1 0 only available in Lava Hot orange with 2100 units produced 504 units 5spd w, 1596 w automatic units 35.
XA RS 1 0 only available in Absolutely Red with 1550 units produced 32.
XB RS 2 0 only available in yellow sun with 2500 units produced 36.
XA RS 2 0 available only in Spectra Blue Mica with 1700 units produced 37.
TC RS 1 0 only available in absolute red with 2500 units produced 38.
XB RS 3 0 only available in Green Envy 39 with 2,200 units produced.
XA RS 3 0 available only to Stingray metallic blue light with 2,500 units produced 40.
TC RS 2 0 only available in blue Blitz Mica with 2600 units produced 41.
XB RS 4 0 only available in Maziora Torched polarized golden brown Penny with 2500 units produced 42.
TC RS 3 0 only available in white Blizzard with 2500 units produced 43.
XB RS 5 0 available only in rush Mica or with 2500 units produced 44.
TC RS 4 0 only available in gray galaxy mica with 2300 units produced 45.
XD RS 1 0 available only at Hot Lava Orange in 2000 produced 46 units.
XB RS 6 0 only available in absolute red with 2500 units produced 34.
TC HR 5 0 only available in glossy black with 2000 produced 47 units.
XD RS 2 0 available only in green wasabi with 2,000 units produced 33.
XB RS 7 0 available only on Murasaki Purple with 2,000 units produced 48.
TC RS 6 0 only available in blue circuit with 1100 units produced 49.
XB RS 8 0 only available in blue voodoo with 2200 units produced 50.
XD RS 3 0 only available in XPRESSO with 1500 units produced 51.
XB RS 9 0 only available Hot Lava with 1500 units produced 52.
XD RS 4 0 are only available in Blizzard Pearl with 800 units produced 53.
TC RS 7 0 available in high voltage yellow with only 2200 units produced 54.
TC RS 8 0 Only available in Absolutely Red with 2000 units produced 55.
RS FR-1 0 S Only available yellow yuzu with 1500 units produced 56 57.
TC RS 9 0 only available in two orange color tones with 2000 units produced citation needed.
FR-S 2 0 RS only available in a khaki color called lunar storm with 1000 units produced.
The median age of a Toyota consumer was, from February 2007, 54 years, compared with the age of the average Scion buyer is the lowest in the industry, 58 to 39 years.
Initially, the first two cars of Scion xB and xA, all unusual for American roads, have been well received by consumers who do not want the vehicles to the standard input level 27 tC has also been welcomed with strong sales 59.
The best year of sales of the brand since its introduction was 2006, with 173,000 vehicles sold, but sales have slipped since to 57.961 vehicles in 2009 In 2010, the tC has become the backbone of the brand, which represents over 40 all Scion sold since the brand was established 60 sales in the United States xB declined after the introduction of the second generation, from a peak of more than 60 000 to 17 017 in 2011; sales xD fell to 9573 in 2011 to 32603 in 2006 61.
More than a million cars Scion-brand have been sold to more than 70 have been sold to people new to Toyota and just over 50 cars sold were of people aged under 35 buyers of the tC mean age 29 years, age lowest average industry April 62 63.
To announce Scion, Toyota began a marketing campaign by using a form of guerrilla marketing using posters and ads in cinema and TV rooms for direct consumers to its sites want2bsquare web 25 30 Marketing Efforts Scion extended sponsorships, like the show, thumbs up that presents David Choe hitchhiking across the US Scion sponsored two commercials featuring race car driver contest Matt Verbin at Castle Hill of Elegance contest this shows him racing a custom painted yellow and orange xB in the streets of Cambridge Scion also teamed with Gaia Online, provide the xB, xD and tC as a choice for the user's car, as well as other things on the site 64.
Scion also uses smaller, regional viral campaigns to reach niche demographics of online campaigns such as Scion xPressionism allow a user to modify and design their own Scion with graphics, stickers and auto spare parts online advertising great eccentric and quirky part, is part of Scion's marketing mix for both campaigns and the launch of new models as shown Slick Picks are in the country interviewing artists, shops and events; and makes short videos on the site Scion Radio 17 is an internet radio initiative which has 17 non-traditional channels, ranging from rock and hip hop to electro and soul 65 Scion AV uses the marketing initiative lifestyle brand, funding projects in music, art, and film 66 67.
In August 2008, Scion has posted the Kingdom by Individuality campaign, with more than 300 owners Scion vehicles in various magazine articles, advertisements and billboards The last commercial video shows a convoy of Scions parade in the desert Boulder City Nevada These videos and ads can be seen on the website Scion 68.
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