Japanese car Lexus

Lexus NX: Japan # 39; new luxury SUV led

Lexus レ ク サ ス Rekusasu is the luxury vehicle division of Japanese automaker Toyota Lexus brand is sold in more than 70 countries and territories worldwide 1 and became the biggest-selling make Japan high-end cars he ranked among the 10 largest Japanese market value 2 global brands Lexus headquartered in Nagoya, Japan operational centers are located in Brussels, Belgium and the United States in Torrance, California.
Lexus was born from a business project to develop a new premium sedan, code-named F1, which began in 1983 and resulted in the launch of the Lexus LS in 1989. Thereafter, the division added cut convertible sedan and Lexus SUV models did not exist as a brand in its market until 2005, and all vehicles marketed internationally as Lexus 1989 to 2005 were released in Japan under the Toyota brand and an equivalent model name 2005, a hybrid version of the crossover RX debuted and additional hybrid models later joined the division of the Lexus range launched its own F brand performance division in 2007 with the launch of the sports sedan iS F, followed by LFA supercar in 2009.
Lexus vehicles are largely manufactured in Japan, with production centered in the Chubu and Kyushu regions, particularly in Tahara Aichi Chubu and Kyushu plants Fukuoka Miyata Assembly of the first Lexus built outside the country of Toyota, the Ontario Canada produces RX 330, began in 2003 following a reorganization of 2001 to 2005 companies, Lexus began operating its own engineering and design manufacturing centers.
Since 2000, Lexus increased its sales outside its biggest market, the US division inaugurated concessions on the domestic market of Japan in 2005, becoming the first Japanese premium car brand to launch in the country 3 original brand was introduced in South Asia Latin America Europe and other parts of the lineup division also reflects regional differences in the model and configuration of the powertrain.

In 1983, Toyota President Eiji Toyoda challenged to build the best car 4 The project, codenamed F1 Flagship One 5 developed world, the Lexus LS 400 to expand the range of Toyota products in the premium segment range 6 the F1 project followed the Toyota sports car supra and Toyota premium Mark II 7 both drive cars were rear wheels above and Mark II with a powerful 7M-GE or 7M-GTE engine line-six most Toyota sedan built at the time was the limited production 1960 Toyota century vintage limousine domestic, handmade, and the model V8, 8 followed by the Toyota Crown inline-six engined premium sedan 8 9 the century was conservative style for the Japanese market and at the same time that the Crown intended for export, after a makeover in 1982 9 the designers of F1 target their new sedan in international markets and started the development of a number EW V8 8 September.
Lexus television beginning with champagne glasses stacked on the hood of a rise LS 400 system.
Japanese manufacturers have exported more expensive models in the 1980s because of restrictions negotiated voluntary export by the Japanese government and business representatives from the United States that have limited sales of 10 classic cars In 1986, Honda introduced its Acura brand in the influence of the US Toyota's plans for a luxury division Acura 11 the initial model is an export version of the Honda Legend launched itself in Japan in 1985 as a rival to the Toyota Crown, Nissan Cedric Gloria and Mazda Luce 12 in 1987, Nissan unveiled plans for a premium brand, Infiniti 13 and revised its President Nissan sedan as standard for export wheelbase as the Infiniti Q45 which launched in 1990 14 Mazda began selling Luce as the Mazda 929 in North America in 1988 and began plans to develop a premium brand called Amati, but his shot s did produce 13.
Toyota researchers visited the US in May 1985 to focus groups and market research on luxury consumers 15 Meanwhile, several F1 designers rented a home in Laguna Beach, California to observe the lifestyles and tastes consumers upper class American 15 Meanwhile, engineering F1 teams performed prototype testing at the scene from the German autobahn to US highways 16 Toyota's market research concluded that a branded channel and separate sales were required to present its new sedan, and plans were made to develop a new dealer network in the US market 17.
In 1986, the longtime advertising agency Saatchi Saatchi Toyota has formed a specialized unit, Team One to handle marketing for the brand new 11 consulting firm Lippincott picture Margulies was hired to develop a list of 219 potential names ; Vectre, Verona, Chaparel, Caliber and Alexis were chosen as the best candidates 18 While Alexis quickly became the front runner, concerns were raised that the name applied to people more than cars being associated with the character Alexis Carrington on 1980 popular primetime drama Dynasty 18 19 accordingly, the first letter has been withdrawn and replaced by i to morph the Lexus name 19.

The theories of the etymology of the name Lexus suggested that it is the combination of luxury and elegance of words, and that 20 is an acronym for luxury exports to the United States 20 of the interview team individual, the brand name has no special meaning and simply means a luxury and technological image 18 Before the publication of the first vehicles, the database service LexisNexis obtained a temporary injunction against the Lexus name to be used because it can cause confusion produced 21 injunction threatened to delay the launch of the division and marketing efforts 21 the court of appeal lifted the injunction, deciding that there was little risk of confusion 21 between the two products.
The original Lexus slogan, developed after the team A representative visited the Lexus designers in Japan and has been an obsessive attention to detail, has become the Relentless Pursuit of Perfection 22 Lexus logo was developed by Molly Designs and Hunter Communications 23 24 the final design for the Lexus logo presented a stylized in the oval, and according to Toyota, was made using a mathematical formula 18, the first teaser ads featuring the Lexus name and logo appeared in Chicago Los Angeles and New York auto shows in 1988 25.
The F1 project was completed in 1989, involving 60 designers, 24 engineering teams, 1,400 engineers, 2,300 technicians, 220 support workers, around 450 prototypes and more than 1 billion in costs 26 The resulting car, the Lexus LS 400, had shared no major design elements with previous Toyota vehicles, with a new 4 0 l petrol and RWD V8 27 28 car made its debut in January 1989 at the North American International Auto Show in Detroit 13 and vehicle sales began on September according to a network of 81 new Lexus dealers in the United States 29, the LS 400 was sold with the smaller ES 250 a rebadged version of the Japanese market Toyota Camry Prominent Toyota Vista 16 the launch of Lexus was accompanied an advertising campaign several million dollars 30.
The LS 400 was praised for his calm, well appointed and ergonomic interior, engine performance, building a fuel economy of the aerodynamic quality and value 16 31 However, it was criticized by some automotive journalists for a derivative style and a suspension regarded as too compromising handling for ride comfort 16 32 in some markets, it was priced against mid-size Mercedes-Benz six-cylinder BMW models 33 he was ranked by the magazine car and Driver as the best Mercedes-Benz 420 SEL higher price BMW 735i in terms of road handling and performance 34 the LS 400 also won the automotive price of automotive publications, including auto Magazine and wheels Magazine 35 36 Lexus customer loyalty and quickly established its inception has been generally regarded as a shock to existing luxury Marqués BMW's and Mercedes-Benz s the US sales figures dropped by 29 percent and 19 percent, respectively, with BMW executives accusing Lexus of dumping in this market, while 35 percent of Lexus buyers traded in a Lincoln or Cadillac 34.

In December 1989, Lexus has launched a voluntary recall of all 8000 LS 400s based on two customer complaints about faulty wiring and a brake light overheated 34 An operation 20 days to replace parts on the affected vehicles included technicians to pick up, repair and return customers to the cars for free, as well as aircrew and renting garage space for owners in remote locations 34 This response was covered in the publications of the media and helped establish the reputation early brand for customer service 37 38.
In late 1989, a total of 16.392 LS 400 and ES 250 sedans were sold in the four months following the launch of the US 39 Although sales began at a slower pace than expected, the final tally matches the objective of the division of 16,000 units for this year 40 After the first models, plans called for the addition of a sports coupe with a redesigned ES sedan 41.
In 1990, during its first full year of sales, Lexus sold 63.594 LS 400 and ES 250 sedans in the United States 42, the majority being the LS model 42 this year, Lexus also began limited exports to the United Kingdom, Switzerland, Canada and Australia 16 43 1991, Lexus launched its first sports coupe, the SC 400 that shares the drive design of the V8 engine and rear wheel 400 LS 41 was followed by the second generation ES 300 sedan, the successor to the 250 SE and became Lexus best seller 41 to the end of 1991, Lexus had become the most sold in the United States 44 car import premium 45 with sales reaching 71.206 vehicles 42 this year Lexus ranked first in the JD Power and Associates initial quality studies on the vehicle, customer satisfaction and sales satisfaction for the first time 46 brand also began to raise prices mo American faithful passed those of comparable US premium brands, but still below the European top models 45 in 1992, the base price of 400 LS rose 18 percent 47.
In 1993, Lexus launched the average GS 300 sports sedan size, based on the Toyota Aristo using the platform Toyota S of the Toyota Crown, which had sold for two years before Japan 41 The GS 300 is priced below 400 LS in the brand's range 48 that year, Lexus has become one of the first to debut a Marques certified Used program in order to improve the exchange model 49 values ​​the brand presented the second generation LS 400 1994 50 May 1995, sales were threatened by the proposal of the US government rates 100 percent on Japanese cars upmarket in response to the US widening trade deficit -Japan 51 SUVs were exempt from the proposed sanctions 52 sales operations have returned to normal at the end of 1995, when Japanese automakers collectively agreed more US investment and tariffs are not teen 51 qt.
ES 300 was the best-selling Lexus sedan in the 1990s.
In 1996, Lexus debuted its first SUV, the LX 450 53 followed by the third generation ES 300 sedan brand plans to develop an SUV model had accelerated in the pricing discussions US 1995 -Japan 52 Lexus added the first luxury- brand SUV crossing the RX 300 and the second generation GS 300 and GS 400 sedans in 1998, the RX crossover targeted suburban buyers who wanted a high-end SUV, but does no need off-road ability LX 54 It has been particularly successful, eventually becoming the brand's best-selling model before the ES sedan 54 the same year, Lexus debuted in the most populous country in America South at the launch of sale in Brazil 55 56 in 1999, Lexus recorded its 1 millionth vehicle sold in the US 44 and was ranked the best selling manufacturer of premium cars in the US in general 5 4.

first hybrid RX 400h 2004 Lexus best-selling vehicle.
In 2000, Lexus introduced the IS line, a series of sports sedans entry in 2001, the first convertible was introduced and the SC 430, a redesigned ES 300 and LS 430 57 third generation GX 470 midsize SUV debuted in 2002, followed by the second generation RX 330 in 2003, 58 the following year, Lexus recorded its 2 million sale of US vehicles, 59 60 and the first hybrid SUV brand production of luxury, RX 400h 61 This vehicle used Toyota Hybrid Synergy Drive system that combines fuel and electric motors 62.
In 2005, Lexus has achieved an organizational separation of the parent company Toyota, 63 with dedicated design, engineering, training and manufacturing centers working exclusively for the division 64 65 This effort coincided with the launch Lexus in its market within Japan and an expanded global launch of the brand in markets such as China 65 66 frameworks to increase Lexus sales outside its biggest market in the United States 65 67 to accompany this expansion, the next generation of vehicles Lexus have been redesigned as global models for international release 68 on the European market, where Lexus has long faced struggling sales due to low brand awareness, some dedicated dealers, and 1990 of import quotas to 69 70 brand has announced plans to introduce hybrid and diesel powertrains, 71 increased number of concession Lexus ners and expand its operations in emerging markets such as Russia 72 73.
2005 Lexus IS second generation with variant F brand in 2007.

Lexus arrival on the Japanese market in July 2005 marked the first introduction of a car brand of Japanese high range in the domestic market 3 new generation LS, IS, ES, GS and RX models then became available in Japan with SC 430, ending domestic sales of Toyota models in the Celsior, Altezza, Windom, Aristo, Soarer Harrier and nameplates, respectively Altezza and Aristo were previously exclusively to sales channels in retail called Japanese Toyota Toyota Vista Store the Windom was exclusive to Toyota Corolla store Harrier Celsior and were exclusive to Toyopet store, and the Soarer was previously available to both Toyota Toyopet store locations and store 74 75 Lexus models sold in Japan featuring higher specification and a price premium compared to their counterparts Toyota dropped 74 sales for the first half year were slower than pre seen 76 affected by the contraction of the domestic car market and rising prices, but improved in 77 months later with a broader range 77 78.
Through the mid-2000s, Lexus has experienced commercial success in South Korea and Taiwan, becoming the best-selling import are in both markets in 2005; 79 80 brand also sold well in the Middle East, where it is ranked first or second among his rivals in several countries 81 and Australia, where Lexus has achieved third place in the luxury car sales in 2006 82 83 frames Division in 2006 announced an expansion target of 68 countries around the world by 2010 76 84 at the end of the decade, this expansion resulted in the official launch in Malaysia and South Africa in 2006 85 86 Indonesia in 2007, Chile in 2008 87 88 89 and 90 in the Philippines in 2009.
In 2006, Lexus began sales of the GS 450h Hybrid V6 sedan performance, 91, launched the fourth generation line LS comprising both standard and V8 Long LS wheelbase 460 and LS 460 L and the hybrid LS 600h and LS 600h the 92 fifth generation ES 350 also debuted in the same year, the LS 600h the result is on sale as the most expensive sedan ever produced in Japan 93 at the end of 2006, annual sales Lexus reached 475,000 vehicles 94 in the world in January 2007, Lexus announced a new F brand performance division, which would produce inspired versions of its performance-racing models the iS F debuted at the north American International Auto Show 2007, 95 accompanied by a concept car, the LF-a.
In October 2007, Lexus has entered the Specialty Equipment Market Association living in the US for the first time with the IS F, and announced its F-Sport Performance line and finishing level accessory factory sanctioned 96 Put more the focus on sports models was an effort to target rivals Mercedes-Benz AMG division and BMW M 95 97 models such as the SC 400 and GS 400 had received favorable reactions sports luxury buyers, 98 most models Lexus were characterized as favoring comfort over sporty road feel and handling, compared with its European rivals 99 to the end of 2007, Lexus global annual sales exceeded 500,000 vehicles, 100 and the brand ranked as the best selling premium import in China for the first time the 101 largest sales markets in order of magnitude for 2007 were the United States to Japan, the United Kingdom, China, Canada and Russia 94 102.

In 2008, amid the recession of the late 2000s and a world weakened automotive market, global sales fell 16 percent to 435 000, 103 104 105 with declines in markets such as the United States and Europe, where shipments fell 21 percent and 27 5 percent, respectively 106 107 in 2009, the brand launched the HS250h hybrid sedan 108 dedicated for North America and Japan, the RX 450h's second SUV hybrid generation replacing the RX 400h earlier and later that year made his debut US production 375,000 LFA exotic cut 109 in late 2009, citing rising hybrids sales on their gasoline counterparts, 110 111 Lexus has announced plans to become a single hybrid brand in Europe 112 at the end of the decade, Lexus ranked as the fourth luxury car make in the world by volume, and 113 was the number one brand sales of premium cars to the United States for 10 consecutive years 105,113,114.
In 2010, Lexus has been a gradual recovery in sales in North America and Asia, the brand focused on the addition of hybrids and new derivatives of the model 81 sales in the US have remained stable despite the vehicle 2009 2010 Toyota recalls more that included Lexus models 115 the ES 350 some iS models were affected by a recall for the interference potential mat 115 while the parent company Toyota made the negative advertising costs amid investigations series product recalls and the rate of problems per vehicle 115 116 was also voluntarily withdrawn from the GX 460 redesigned in April 2010 for a software update a week after Consumer Reports issued a recommendation not to buy the SUV, citing a risk possible reversal after the slow response control stability at a high speed hot tour 117 Although the publication knew pa s reported incidents, the GX 460 received updated stability 117 control software.
In late 2010 and early 2011, Lexus has started selling the CT 200h hybrid hatchback compact four doors designed for Europe, several markets 118 119 sales of regional models to small displacement also increased, starting with the ES 240 in China followed the RX 270; Japan, Russia and Taiwan were among the markets that were variants of models to reduce emissions or import taxes 120 121 In March 2011, the Tohoku earthquake seriously disrupted production lines based Japan, Lexus, hampering short-term brand sales prospects 122 Lexus executives in the United States stated that due to vehicle shortages amid competition nearby BMW, Mercedes-Benz and Audi brand does not remain the best-selling national brand premium car 122.
Results cumulative sales for 2011 indicate a decline in sales of 14 percent in the US market, 123 and increased sales by 40 percent and 27 percent in Europe and Japan, respectively 124 125 for a total of global sales of 410,000 units 126 streak Lexus 11 consecutive years as the luxury brand bestseller in the United States ended this year with the title going BMW followed by Mercedes-Benz 127 While 45 percent of sales Lexus in the US in 2011 relied on the luxury crossover SUV RX rival Mercedes-Benz s offering the best selling was the luxury mid-sedan E-Class, which command significantly higher prices 128 Thereafter, the Toyota President Akio Toyoda promised to restore the passion for the brand and further increase its organizational independence, admitting that the time we consider Lexus as a brand, but as a distribution channel because of the c organizational hanges Toyoda, Lexus executives report directly to the President for the first time in the history of the 127 128 mark.

In January 2012, the brand began selling the fourth generation GS line, including GS 350 and GS 450h variants and a model GS 250 less travel for some markets 129 In April 2012, the sixth generation ES line, includes ES 350 and ES 300h variants, debuted at the International Exhibition New York Auto 130.
In April 2014, Lexus unveiled the crossover NX The five-seater vehicle has a first for a Lexus turbocharger Its nomenclature is designated as 200t In August 2014, Toyota announced that it cut prices of spare parts Lexus China up to 35 percent the company acknowledged that the move was in response to a probe foreshadowed earlier this month by national development and reform policies Lexus spare parts of China, as part investigation across the industry in the Chinese regulator considers the exorbitant prices charged by automakers for spare parts and after-sales service 131.
In March 2016, Lexus announced that it will produce a new vehicle headlight both doors LC 500 The vehicle will be produced at the end of 2017 in a V8 making 467 horsepower LC 500h, a hybrid V6 variant could become available at the end of 2017 or early 2018.
Lexus International, led by Tokuo Fukuichi responsible management, coordinates the global operations of the luxury division of Toyota 135 136 Other executives at the world headquarters Lexus, located in Nagoya Aichi, 137 include Mark Templin, executive vice president of Lexus International, 135 and sales managers Brand Japan and marketing and global product planning and marketing divisions 136,138 While separate service from its parent, the Lexus International reports directly to Toyota CEO Akio Toyoda 126.
In the Lexus USA operations are directed by Jeffrey Bracken, vice president and general manager of the Lexus US division, located in Southern California 139 In Europe, Lexus operations are directed by Alain Uyttenhoven, Vice President Lexus Europe 140 in Brussels Companion design facilities are located in Southern California and 141 central Japan, 142 with the design studio of the head entirely dedicated to Lexus models in Toyota City, Aichi 142 143.
Lexus sales transactions vary in structure by region in many markets such as the US dealer network is a separate organization from its headquarters, 122 separately owns and operates Lexus showrooms 144, however, Japan all 143 dealerships in the country are owned and operated by Lexus 77 Several markets have a regional distributor, a designated person; for example, in the UAE, sales operations are managed by Al-Futtaim Motors LLC, 81 and Costa Rica, Lexus vehicles are sold through a regional distributor Purdy Motors SA 145 Other regional distributors officially recognized sold Lexus models before launching, or in the absence of a dedicated distribution network 86.

The Lexus brand will launch in the Indian market in 2017, with 146 models and RX450h LX450d LX570d ES300h Dealerships 147 in Mumbai Delhi Gurgaon and Bangalore will be operational by March 2017 when the brand began sales in India needs an update second series of concessions will be in Chandigarh Cochin and Chennai and will be operational by the end of 2017 147 This will make the fifth Lexus luxury brand to be launched in India after Mercedes-Benz Porsche BMW and Audi respectively.
Global sales of Lexus vehicles reached a record level in 2007, with a total of 518,000 sales decreased in the following years due to the effects of the 2008 recession and the Japanese tsunami of 2011 Thereafter, sales picked up and reached a new peak of 523,000 in 2013 148.
In 2014, the Lexus brand has set a new world record sales after selling 582,000 Lexus vehicles This is the fourth best-selling luxury brand in the world, behind BMW, Audi and Mercedes-Benz 149.
Fuji Lexus College, a training center for dealers in Shizuoka in Japan.
Global sales of Lexus vehicles were up 12 percent in 2015 to reach a new annual sales record with 652.00 units sold worldwide 150.
The global cumulative sales of hybrid electric cars Lexus reached the mark 500 000 in November 2012 151 The 1 million milestone sales was reached in March 2016 152 Lexus RX ranks RX 400h 450h as the best-selling Lexus hybrid with 335,000 units delivered worldwide from March 2016 update followed by the Lexus CT 200h with 267,000 units 152.

Lexus Financial data transactions are not made public 153 However, Auto analysts say the Lexus division contributes a disproportionate share of Toyota's profits compared to its limited production volume and sales of 153 interviews with responsible for the retirement division indicate that depending on the volume of sales, vehicle product development cycles and exchange rate Lexus sales accounted for nearly half of the annual profit of Toyota in the United States in some years 153 frames Division resort to pricing strategies to maintain profit margins rather than sales volume, with competing price incentives historically unless the marking 153 in 2006. Lexus entered the Interbrand list of the Top 100 global brands for the first time, with a brand value estimated at about 3 billion annually 154 in 2009 Inte rbrand Lexus ranked as the seventh largest brand in Japan, between Panasonic and Nissan, based on revenues, profits and market value 2.
Global Lexus lineup includes sedans of different size classes, including the compact IS and HS models, midsize ES and GS models and full-size LS Convertible include the IS C SUVs models vary compact NX size and crossover RX, the average size GX and full hybrid magnitude LX comprises sedan CT, HS sedan and variants of the GS, LS and RX 155 line F brand produces a variant of the GS sedan, coupe RC and LFA 155.
Lexus produces its most efficient models in its division mark 95 F The name refers to Flagship and Fuji Speedway in Japan, the first corner, 27R, inspired by the shape of the emblem F 156 F models are developed by Brand development Division performance Lexus vehicles 157 the first F model brand, the iS F is on sale in 2007, followed in 2009 by the LFA 109 is available for standard models Lexus A trim level performance-related F- Sport and factory accessory line sanctioned as the iS 250 and iS 350 F-Sport 96 has passed an internal adjustment earlier effort, the TRD based Tuned l, who had offered performance packages on the iS and GS sedans in the early 2000s decade 158 159.
The latest editions of performance F brand include Lexus RC F Lexus GS and F 160.

Lexus production models are named using alphanumerically designations two letters followed by three digits The first letter indicates the relative status in the Lexus model range ranking, 161 and the second letter refers to the body style or type 161 eg LS for luxury sedan the three figures indicate engine displacement in liters multiplied by a percent factor, for example 350 for a 3-5 engine 161 the space is used between the letters and numbers the same letter can be used differently depending on the model; S can refer to the 161 sedan or sport eg LS 75 and SC, while X refers to the Luxury Utility Vehicle or SUV 161 162 on hybrids, three figures refer to the output of the gasoline- combined electric 62 for some models a lowercase letter placed after the numeric designation indicates the powerplant kind h hybrid of diesel, t for a turbocharger 110 while uppercase letter s placed at the end indicates a class of subtype, e.g. the long wheelbase, 63 C for coupe, all-wheel drive AWD for the F models mark the designation of two letters and the letter F are used without numbers or hyphens, for example iS F 110.
Lexus design has always focused on targeting specific vehicle development standards 163 Since the creation of the brand, the design objectives ranging from aerodynamics and ride quality to the interior ergonomics 31164 The IDEAL backronym impressive, dynamic, elegant, durable and advanced is used in the development process 165 Each vehicle is designed with about 500 specific product standards, called Lexus musts, on criteria such as the leather seat stitching 166167 design elements of the online vehicle brand concept, the LF series including the LF-S 2003 and 2004 LF-C, have been incorporated into production models 168 169.
vehicle cabs have incorporated Optitron gauges electroluminescent SmartAccess 170, a smart key entry and start system, 171 and multimedia features starting with the 2010 models RX and HS, the touch system remotely with a controller -like mouses computer with haptic feedback was introduced; 108 172 Other models presented orders of the touch screen by the 2009 model year, a navigation screen interface 171 in 2014 saw the introduction of the next version of Lexus remote touch innovations the Touchpad Remote Touch Interface in new RC 173 Coupe.
In 1989, Lexus became among the first top car brands range to equip the models with high-end audio systems, in partnership with the Nakamichi stereo business 174 175 Since 2001, the optional surround sound systems offered by 'premium audio via purveyor Mark Levinson 175 to reduce noise from the cabin, the first LS 400 introduces a veneer sandwiched steel, 170 and later acoustic glass models added 176 in 2006, the LS 460 debuted the first ceiling air diffusers and temperature sensors infrared body in a car 177 178 telematics services include G-Book and G-Link Lexus Enform Asia and North America 179.
automatic eight-speed transmission in the IS F and LS 460 Sport.
In 2006, Lexus integrated first production automatic eight-speed transmission in an automobile with the LS 460, 177 and the transmission was then adapted to the GS 460 and IS models F continuously variable transmissions regenerative brakes and electric motors been used on Lexus hybrid models 62 in 2007, Lexus executives have signaled plans to equip other models with hybrid powertrains, 110 restore requests to a decrease in both carbon pollution and the oil reliance 180 hybrids were differentiated by separate badging and lighting technology; in 2008, the LS 600h L became the first production vehicle to use LED headlights 181.

Safety features on Lexus models range from stability programs and vehicle stability control and handling of the Integrated Management Vehicle Dynamics 182 backup cameras, swivel headlights and Pre-Collision System sonar warning systems Lexus PCS integrates multiple security systems 182 in 2007, Lexus introduced the first automotive safety systems with infrared detection capabilities and pedestrians, followed by road to help a driver monitoring system monitoring the facial recognition attention the driver and the back stroke protection of pre-crash rabbit, as part of the LS 460 PCS 177 as safety, Lexus GPS navigation systems in many areas have a lockout movement when the vehicle reaches a target speed; to prevent distractions, navigation inputs are limited, so that the voice input and some buttons are still accessible This security feature has drawn criticism because passengers can not use certain functions while the vehicle is moving 183 models pre-2007 come with a manufacturer's replacement option hidden, and 184 updated European models allow operation in motion 185.
development of material production models included convertibles, crossovers and hybrids dedicated 186 187 Sub F brand, Lexus plans to produce high-performance vehicles with its first expressions is the IS F and LFA Lexus officials also discussed the standard model of production of different platforms using the LS 188 uses a dedicated platform 28 while the entry level Lexus had been criticized for being too similar to the Toyota Camry, with which it has shared platforms until the sixth generation, 130 in the design and style of the powertrain 189 Nurburgring test track in Germany also saw Lexus prototype testing 190.
Lexus introduced a new design language known as L-finesse in the mid 2000s with its concepts of the LF series and Lexus GS 2006 191 192 L-finesse is represented by three Japanese Kanji characters that translate as Intriguing Elegance , Incisive Simplicity and transparent Anticipation 192 design features, including a fastback profile, lower-set radiator 193 and the use of both convex and concave surfaces, 193 are from Japanese cultural motifs, such expression in kirikaeshi arrowhead 194 forms While previous Lexus models have been criticized for the reserved and derivative style, and often confused with cars of the domestic market underestimated, 193 car design analysis describes-finesse that adding a distinctive character and embrace the Japanese design identity 191192 opinions vary for the debut of the GS-finesse; Analysis Sports Car International praised the vehicle appearance in person; 195 Automobile Magazine criticized the boldness of his style before, 196 and compared the following competing models for the design similarities 197 In 2012, the arrival of the fourth generation Lexus GS redesigned presented the establishment of a design grille shaped spindle for use on all future Lexus models 137 L-finesse exhibition were presented at the Salone del Mobile in Milan from 2005 to 2009 198.
Lexus models produced by the Tahara plant in Aichi, Japan.
The first Lexus vehicles were manufactured at the Toyota Tahara plant computerized manufacturing plant, sophisticated Japan 155,199 Lexus production techniques include methods and quality control standards that differ from the Toyota models to 200,201 plant Tahara, the separate assembly lines have been developed for Lexus, 202 203 as well as new molds and specialized manufacturing equipment 203 welding processes, the adjustment tolerances body panels and the quality requirements paint are stricter 200,204 workers in the Lexus factory trained technicians typically are identified by repeated performance assessments and classified according to quality skills, with the limited 205 candidates accepted the highest level Takumi Japanese for craftsmen engineers are responsible for maintaining production at po ints key of the assembly process, such as the performance of the test engine 63 production vehicles are given visual inspection for defects, individually controlled by high speed testing, and subjected to tests ration VIB 200.
Through the 2000s decade, most Lexus sedans and SUV production took place in Japan at the Tahara plant in Aichi Miyata factory in Fukuoka 67 155 In addition to the Tahara plant, Lexus vehicles were produced at the plant Miyata Toyota Motor Kyushu, Inc. Miyawaka, Fukuoka Higashi Fuji plant Kanto Auto Works, Ltd. Susono, Shizuoka factory Sanage Toyota Boshoku Corp.; Araco in Toyota City Aichi 67,155 front wheel drive cars like the ES and HS are produced in Fukuoka Prefecture 155 Kokura plant in Kitakyushu, Fukuoka which opened in 2008, is a hybrid production site dedicated to Lexus RX models such as gasoline-electric 206 north American market RX 350 from model year 2004 products at Cambridge plant Toyota Canada, Inc. in the city of Cambridge, Ontario, Canada, which is the Lexus first production site outside Japan at the end of 2015, Lexus began assembling in North America-spec ES 350 sedan at the plant in Georgetown TMMK, Inc. 207.

Lexus dealer showrooms in Sapporo Hokkaido, Japan.
Lexus has become known for efforts to project an upscale image, especially with the service provided after the sale Waiting areas in service departments are filled with equipment ranging from snack bars with green inside to 210 211 Dealerships typically offer loaner free cars or courtesy cars and free parking washing 211 and some added cafes on site and designers 212 213 service bays shops are lined with large windows for homeowners to monitor 'vehicle maintenance 214 in 2005, Lexus also began to reserve parking in large sports arenas, entertainment events and shopping centers, with the only requirement for free entry being the property of a Lexus 215 online publication owner, Lexus Magazine 216 features auto items and lifestyle and is p ublished monthly in line 217 and a mobile site 218.
Since 2002, Lexus has marked the best consecutive notes in the Auto Express 219 220 and 76000-respondents Top speed customer satisfaction surveys in the UK 221 Lexus has also repeatedly led the service JD Power 79000-respondent Client Index and 222 Luxury Institute of new surveys York US 223 because of service satisfaction levels, the brand is one of the highest retention rates of customers in the industry to improve the 224 service customers, employees are responsible for monitoring the Lexus Covenant, founder brand promise which states that Lexus will treat each customer as we a guest in our home, 225 and some dealers have incorporated training in high-end establishments such as department stores Nordstrom and Ritz-Carlton hotels 226.
Lexus has entered the arena of motorsport in 1999 when his racing unit, Team Lexus, 227 sent two GS 400 race vehicles in touring car series Stock Motorola Cup North American Championship street in his season inaugural 1999 Lexus team achieved its first win with his sixth race at Road Atlanta 228 Driven sports Car club of America and International Motor sports driver Association Chuck Goldsborough, based in Baltimore, Maryland 229 Lexus team has capitalized on the beginnings of the first generation Lexus iS by entering three 300s in the third race of the 2001 grand-Am Cup season in Phoenix, Arizona 230 Lexus team won its first victory this year iS 300 Virginia International Raceway to 230 in 2002, Lexus competitive team efforts in grand Am Cup ST1 Street Tuner class victories in the drivers and team championships, 228 229 and a sweep of the three fi definitions at Circuit Mont-Tremblant in Quebec Canada 231.

After the release of the Lexus brand in the Japanese domestic market in 2005, Lexus has sanctioned the entrance of four SC 430 cuts in the Super GT series of the All Japan Grand Touring Car Championship in the GT500 class in the first race of the 2006 series a SC 430 took the checkered flag, and 232 drivers André Lotterer and Juichi Wakisaka ran the SC 430 to win the GT500 championship this year 233 in 2007, another 430 SC won the opening round race GT500 234 Lexus ran in 2006, a hybrid vehicle for the first time, enter a hybrid sedan GS 450h performance in partnership with Advanced Sigma Racing Development in the 24 race hours Tokachi in Hokkaido, Japan 235 Lexus Canada also has the GS 450h 2007 Targa Newfoundland event 236 in 2009, Lexus super GT team SC 430 and IS 350 runners have won the GT500 and GT300 championships, respectively 237.
Lexus participation in endurance races further includes the Rolex 24 Hours of Daytona sanctioned by the Grand American Road Racing Association After entering the series of Rolex sports car in 2004, Lexus has won over 15 events racing series Rolex 238 in 2005, Lexus was a finalist, and in 2006 he won the championship 239 While Toyota has won this race in the past, this was the first time that its luxury arm emerged victorious in 2007, six prototypes Daytona powered Lexus were entered in the Rolex 24 Hours of Daytona Daytona International Speedway event in Lexus won repetition of the event, with a prototype Lexus Riley driven by Scott Pruett Juan Pablo Montoya and Salvador Durán of Chip Ganassi Racing finishing first; Lexus Riley prototype also took three of the ten points 240 In 2008, Lexus won his third consecutive victory in Daytona 241 for the 2010 season Lexus left the Rolex Sports Car Series, and Ganassi Racing switched Dinan BMW 242 engines.
The LF-A prototype was also involved on the Nürburgring 2008 to 2011 in the VLN endurance races 243 and the 24 Hours of Nürburgring as with the IS F 244 On 14 May 2011, a CT 200h tuned by Gazoo Racing participated in the Adenauer ADAC Rundstrecken Trophy, an endurance race six hours 245.
Since its inception, Lexus announced to luxury consumers using specific marketing strategies with a consistent pattern used for the brand's ads in 1989, TV commercials were narrated by actor James Sloyan voice Mr. Lexus until 2009, and accompanied by 30,246 vehicles that have made unusual stunts on screen 247 the first decade of Lexus 1989 99 commercials consisted mainly verbal descriptions disjointed as relentless, the continuation and perfection, 248 while the vehicles were used to claim the superiority of precision, idling, and inner calm and comfort on camera 247 Examples included glass of champagne Balance 1989 and 1992 ball bearing 247 in the decade of 2000 advertisements included job descriptions, 249 or narration of the events on screen, and were often for German competitors brand 250 annual December Remember the campaign scenes featuring family members the surprising ones with the gift of a new Lexus 251 T he scores returned to the theme glass of champagne a 2006 LS 460 position showing the operation of the sedan between two stacks of glasses using its self-parking system in 2010 LFA position showing his engine noise shattering glass via resonance frequency 252.

industry observers attributed the early success marketing Lexus to higher levels of quality and the lowest price received the competitors, which enabled the brand to attract customers who update market car mass June 34 a reputation for reliability, supported by reliability surveys, has also become a primary factor in attracting new premium customers competitor is 253 254 Lexus has since grown to command premium prices higher than its rival Japanese brands, 255 with new models that further increases in the price and reaching more than 100,000 ultra-luxury category long dominated by its European rival Marqués 256 257 258.
The automotive analysts have also noted the Lexus newcomer status as a marketing challenge for the brand, 259 although some have discussed the requirement of a long history of 255 260 European rivals marketed their decades of heritage and pedigree, 261 while the Lexus reputation rests mainly on his perception of quality and the shared history with the parent company Toyota 255 Several analysts said that Lexus will develop its own heritage over time by highlighting technological innovations and the production of important products 94,259.
Lexus marketing efforts have extended to sports sponsorship and charity events, including the US Open tennis Grand Slam from 2005 to 2009, and the United States Golf Association US Open US Open Women's US Senior Open and US amateur tournaments since 2007 262 263 Lexus hosted a Champions for the annual charity golf series in the United States since 1989, 264 contracts were signed endorsements with professional athletes Andy Roddick Annika Sörenstam and Peter Jacobsen 265 .
Lexus unveiled its new tagline incredible experience in the U S in a 60-second ad in the Super Bowl in February 2017 LI 266 The new slogan replaced previous Lexus slogan, the pursuit of perfection 267.

Japanese car Lexus, Japanese, lexus, International Motor Show, the parent company Toyota.

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