2016 Scion iM - Redline Review
Scion is a brand of vehicles for the North American market from Japanese auto giant Toyota Motors Corporation was founded in 2002. The idea was to Toyota to meet consumer Generation Y by offering contemporary vehicles It proved to be a brand widely successful since its inception.
Toyota wanted to create an impression that the brand is attractive to younger buyers This was the reason he took the initiative of the Genesis project in 1999 to bring younger buyers to its fold, however, the campaign fell flat and soon was canceled in 2001.
Undaunted, Toyota has introduced a separate brand called Scion It was launched in New York in March 2002 and has been marketed as a mark of youth At that time, there were two concept vehicles BBX and CCX Both car models were unveiled a year later to the Greater Los Angeles Auto Show.
Scion has helped Toyota reach a younger market In 2007, a study showed that the median age of a Toyota user was 54. Meanwhile, the average age of users was scion to 39 which is the lowest in industry.
To date, there are five models under the Scion brand The first is the second-generation tC is a liftback with three doors, the xB is a compact car sold in Japan as the Corolla Rumion, and compact city car called the iQ is the fourth xD, another sub-compact car while the fifth is the FR-S, a sports car RWD.
Scion has introduced many innovations in order to garner more young buyers Its flagship model, the tC has a panoramic sunroof He also aftermarket customization that can be made use of the concessionaire.
Aside from its affordable price, the tC also has a sports alloy He pillars carbon fiber B, super chargers, and neon underglow lights that appeal to the younger buyer All car Scion cars can be personalized, larger wheels and rims, re-painting and body kits.
In marketing terms, Scion has deviated from the way Toyota used to market its vehicles The site is flashy and attractive It also allows users to see how their cars would after personalization.
There is also a separate website where Scion Car owners can look for vehicle parts, performance parts and body kits.
Scion 060 specifications, Scion.