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Infiniti, created in 1989, was originally intended to compete in the United States range of top car market, as well as other brands like Lexus and Acura, Japanese, European, and BMW and Audi And she could create a global network in a relatively short time.
As part of the Eastern Commercial tsunami swept the Infiniti US soil at an alarming rate, but with a little baby just born Infiniti strength, shouted loud enough to be heard The result is not very good turnover advertising revenue for the first Q45 model were low enough to try to draw attention to their cars, the Infiniti used a series of commercials in Zen style, which unfortunately did not provide the car in the right light .
Nevertheless, the Infiniti has focused its resources on the second campaign and the production of top quality cars, which eventually paid based on Nissan platforms, the majority of Infiniti models are processed, with the exception of his latest series, including G37 and the FX sports luxury SUV, which marked a brand attempt to become a truly separate entity.
No matter if there was a good strategy for the Infiniti, its machines were really worthy of attention on the Q45, for example, has 278 HP V8 engine, four-wheel drive and active suspension - all these features are something new for this class of car decoration carefully executed car in the future to give it a complete look.
Even the Infiniti badge indications to the fact that the company will develop the quality of products sold and will go far, especially to infinity.
In addition to clever advertising and presentation of the product, the Infiniti sought to stay on top ever since it became a lasting mark Taking into account the context of the classic cars market Infiniti has chosen the right strategy, whereas European markets outperformed traditional brands such as Cadillac and Lincoln.
In early 1990, Infiniti has released the second model M30, which sold quite slow compared to Q45 However, Infiniti the mid 90s released the QX4, a modified version of Nissan Pathfinder, with the result that company became the first in the sale of luxury SUVs, immediately after specialized manufacturers such as Jeep and Land Rover.
After overcoming a series of poor sales, due to the insufficient development of the model, and with the wrong demographic intentionality, the Infiniti was drawing to expand Like Hyundai, Infiniti is focused on the development of a new range of cars, which ensure finally the brand's survival society has entered a new stage for himself in 2003 with the release of G35 models before the G37, which differs from all previously created by Infiniti.
Now the brand makes its way through European markets since its inception, the company has grown incredibly, and now includes 230 dealers in 15 countries worldwide Its activity has increased exponentially, stretching from Mexico Russia and Ukraine to China and Taiwan, like most Japanese carmakers, underlined the importance constantly Infinti technological improvements Among the latest innovations are painting, is recovering from scratch as soon as possible, and Around view, an optical system which allows the driver to see the image of the vehicle environment.
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