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Jeremy Liu, 29 years old, designer for Infiniti, Nissan Motor Co. luxury brand, is beside the concept car Vision Gran Turismo at an event in Shanghai on April 18 Yoko Kubota The Wall Street Journal.
Infiniti, Nissan's luxury brand, turned a virtual race car a PlayStation game in a physical concept car.
Vision Gran Turismo, unveiled earlier this month on the sidelines of the Shanghai Motor Show is based on an Infiniti race car that was burned in virtual rubber in the popular Sony PlayStation racing game Gran Turismo 6 since December.
The version of the car game is one of several digital towers designed for Gran Turismo by luxury brands including Mercedes-Benz, BMW and Aston Martin.
The physical drive is the online version with a very short stroke and an aggressive face, while his body a silky surface appearance has been created by Jeremy Liu, a Chinese designer 29 years old working in a team about 30 to Infiniti's Beijing design studio.
dark design Liu jumped when the Nissan and Infiniti leaders were to pick a winner of a competition to select an Infiniti car for the racing game at the end of 2013, according to Alfonso Albaisa, Director of Infiniti executive design.
I personally do not like very stiff, very straight, I prefer smooth lines, M. Liu said, one of the up-and-coming designers of the brand at an event on design theme organized Shanghai earlier this month, I think that fits in with the aesthetics of Infiniti.
Building the physical version took about eight months and involved about 15 people in China, and 15 worldwide, M. Albaisa said the race car is not for production or sale.
Infiniti is the first luxury brand to turn a virtual racer Gran Turismo in a physical drive Mercedes-Benz has also based one of his concept cars on a design for the game, the German automaker showed at the Los Angeles in 2013.
Infiniti tried to give her more of an edge over designs recent years to raise the brand profile and attract more buyers His Beijing design studio opened last year and is one the four studios global Infiniti design.
Having studios in key markets is essential, President Infiniti Roland Krueger said, because it allows designers to capture local tastes.
The second luxury brand level, the volume of worldwide sales is about one tenth of BMW's, is to turn China into its biggest market in China now contributes to the sales volume of about 15 vehicles of Infiniti, while the US accounts about 65.
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Infiniti PlayStation Reality Japan Real Time, Infiniti, playstation, earlier this month, Vision Gran Turismo.