ASUS Company Milestone
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Toyota Motor Sales, USA Inc. was established October 31, 1957, establishing its headquarters in a former garage Rambler Hollywood, sales began Calif in 1958 and reached 288 small vehicles 287 Toyopet sedan Crown and a Land Cruiser .
Enthusiasm turned to gloom when it was found that the Toyopet, a robust vehicle with quality characteristics and the replacement part was terribly low power and too expensive for the US market stalled Toyopet sales and were dropped 1961 the legendary land Cruiser, which quickly gained a reputation as a durable, all-terrain vehicle, carried the flag for Toyota United satays until 1965 when Toyota Corona arrived.
Corona, the first popular Toyota in America was designed specifically for American drivers with a powerful engine, air conditioning installed in the factory and an automatic transmission, Corona has helped increase US sales of Toyota vehicles in 1966 to more triple 20,000 units.
As more Americans have discovered the quality and reliability of Toyota products, sales continued to soar In July 1967, Toyota became the third best-selling brand of import to the United States.
Thrifty Corolla was introduced in 1968 and, like Corona, was a huge hit with American pilots Corolla has since become all the best selling time of passenger cars in the world, with over 30 million sold in over 140 countries.
In 1972, Toyota sold its one millionth vehicle at the end of 1975, Toyota surpassed Volkswagen to become the No. 1 import brand in the US Three years later, in 1978, Toyota won the Triple Crown in import all leading import brands in the sales of cars, trucks and vehicles in total.
In 1970, Toyota launched one of its most memorable marketing campaigns, using tag lines included You Asked You Got It and success the feeling Oh What A campaign which included the popular Toyota Jump.
As Toyota has celebrated its 25th anniversary in America in 1982, he opened a new complex of the national sales headquarters it now occupies in Torrance, California Toyota's success continued, and in 1986 he became the first car import manufacturer to sell more than a million American cars in a single year, garnering sales of 1,025,305 cars and trucks this year also marked the debut of the company as a manufacturer in the US, with the deployment the first Toyota car built on American soil the vehicle, white Corolla FX16, was produced October 7, 1986, at the New United Motor Manufacturing, Inc. plant, a joint venture with General Motors.
Since then, Toyota has established many other vehicles and parts plants in North America at the end of 2011, Toyota will operate 14 plants in North America, including facilities in California, Kentucky, Indiana, West Virginia Alabama, Tennessee, Texas, Missouri and Mississippi.
As the presence of Toyota in America has increased, the company sought a greater role in communities across the country Thus, to commemorate the 30th anniversary in the company of America in 1987, Toyota established the Toyota USA Foundation with 10 million endowment and a mission to make Toyota a corporate citizen leader.
In 1989, Toyota branched by the establishment of a luxury vehicle line with the debut of the Lexus LS 400 and ES 250 highly acclaimed cars, and the service exceptional customer, quickly became the brand Lexus.
In 1991, Lexus has earned the No. 1 import luxury in the US, surpassing both Mercedes-Benz and BMW this year, the brand has also dominated three independent investigations Quality JD Power and Associates, being greater name plaque in customer satisfaction, sales, satisfaction and initial quality.
Toyota continued its strong growth in the 1990 A highlight came in December 1997 when the Toyota Camry first earned the title of # 1-selling passenger car in Toyota America also launched its first pickup full size , tundra, in 1998.
Toyota marked the start of the new millennium with the launch of the Prius, the first Prius hybrid electric car in mass-world gas, meaning Latin to do before, was revolutionary, with a fuel economy rating EPA-estimated 45 city 51 highway and ultra-clean exhaust emissions that were 90 percent lower in smog-forming gas than conventional cars at the time.
At the end of 2000, following its tag line, The Relentless Pursuit of Perfection, Lexus overtook Mercedes Benz with 423 units to become the top-selling luxury brand in the United States, a position he held for ten consecutive years.
May 2001 marked the incorporation of Toyota Motor Sales de Mexico, new sales and marketing of Toyota in Mexico at the end of the year, Toyota has grown to become the third best-selling car brand in the States States, exceeding Dodge with the best -ever sales of 1,741,254 vehicles.
In December 2002, Toyota delivered its first two zero-emission fuel cell vehicles to hydrogen loan market to customers in California to test the real world The next year, a revolutionary new hybrid technology Toyota Hybrid Synergy Drive has debuted in the brand -New 2004 Prius.
The growth of Toyota in America continued in 2003, when Toyota launched Scion as the third line of vehicles Scion line featured three small fee, but the rich features in vehicles put on the market by most Toyota dealers under a innovative marketing program, youth-oriented Scion was a success and in 2004, US sales of Toyota surpassed two million vehicles per year for the first time.
In 2005, Toyota continued expanding its ecological range peak with the introduction of the first luxury hybrid, the Lexus RX 400h of the world, and a hybrid option for the Toyota Highlander.
Toyota added a hybrid option to its popular Camry sedan in 2006 and began its construction in the United States in its massive factory Kentucky The company also opened its tenth US plant in San Antonio, Texas, to build microphones In addition, company launched the FJ Cruiser with a design that recalls the early years of the rugged Land Cruiser, the only vehicle Toyota has sold steadily throughout its history of 50 years in America as a result, sales surged for the first time more than 2 to 5 million, and Toyota has become the third company's best-selling automobile in the United States.
In 2007, its 50th year in America, Toyota introduced its biggest pickup truck ever, the 2008 Toyota Tundra robust, and the second generation of its iconic Scion vehicle urban utility xB and the first hybrid V8 in the world, the Lexus LS 600h.
As a result of an economic recession, Toyota sales were down in 2008, but the Toyota brand outsold Chevrolet to become the No. 1-selling automotive brand in America, and Camry retained his crown as the car sold No. 1 in the nation the 11th time in 12 years Toyota has also passed General Motors in global sales to become the largest automaker in the world for the first time in history.
In 2009, Toyota launched two new Prius gas-electric hybrid, the third generation with a fuel economy rating EPA estimated 50 miles per gallon in combined and the first dedicated hybrid from Lexus, the HS 250h Lexus introduced also the new, second-generation GX 460 luxury utility vehicle and the next generation of its settlement RX luxury utility vehicle trends, the V6-powered RX 350 and RX 450h hybrid at the end of the year, sales total combined Toyota and Lexus hybrids in the United States more than one million in addition, Toyota Motor Sales, USA Inc. received an environmental excellence South West Pacific Regional Office Toyota EPA announced a safety recall in November to address concerns that floor mats could unsecured or more pedal accelerator trap to take on some Toyota vehicles.
In 2010, Toyota began production of the third generation Sienna at its plant in Indiana, but at the end of January, briefly Toyota has suspended sales of eight models while it has developed a solution for a rare problem safety potential sticking accelerator pedals A fix was deployed in early February, but heavy news coverage of the situation and additional reminders led to congressional hearings and the company paying three federal penalties Toyota has taken significant steps during the year to improve communication and the quality and safety of its vehicles However, intense media coverage combined with the lingering effects of the recession have weakened the company results reporting a slight decrease 0 3 percent sales for the year Despite the setbacks, the Camry retained his title in the most v passenger car endue the US, Toyota was still the No. 1 retail brand, Lexus has remained the No. 1 luxury brand and conquest rate of the Toyota brand has returned to historically high levels.
On March 11, 2011, a 9 0-magnitude earthquake hit the Tohoku region of Japan It was the most powerful earthquake to ever hit the country followed by a tsunami that killed nearly 16,000 people whole towns were destroyed and many businesses were closed, including four Toyota factories that production has begun to return to previous levels, flooding in Thailand has halted production at two other factories But despite these disasters natural, production returned to near normal levels by the end of the year, reflecting the resilience of Toyota and efficiency.
Toyota and its Lexus and Scion brands, continued to move forward in 2011 with new and redesigned vehicles Toyota unveiled a bigger and more diverse family of Prius vehicles, including the third-generation Prius liftback, the Prius Plug-in hybrid, more Prius v and Prius c concept car smaller other Toyota vehicles revealed in 2011 included the next generation 2012 Yaris liftback and Camry 2012 Lexus introduced the completely redesigned CT 200h, a compact hybrid high range which has earned a Top safety Pick award from the Insurance Institute for Highway safety later this year, Lexus unveiled the all-new 2013 GS 350, GS 450h and GS 350 F SPORT with the bold new face Lexus Meanwhile, Scion iQ introduced the 2012 as well as the Toyota Camry and Scion tC, won five star crash test ratings from the National Highway Traffic Safety administration.
Other 2011 steps included the sale of the millionth Toyota Prius in the US, and Toyota Motor Manufacturing Kentucky celebrated 25 years of production in Georgetown, Kentucky Toyota also expanded its vehicle manufacturing in the United States and created 2,000 American jobs starting production of the Corolla at the new Toyota Motor manufacturing, Mississippi plant.
Thanks to the strong efforts of its partners in Japan and worldwide, Toyota has rapidly recovered from supply disruptions caused by natural disasters, and in 2012 began to regain its sales momentum as dealer inventories were fully replenished In mid-year, US sales of Toyota, Lexus and Scion vehicles have sped the mark of one million sales, which had not happened until mid-August of the previous year due to shortage Indeed, from March, Toyota was again the No. 1 retail brand in the United States boosted recurring sales of US society to a large extent by the launch of a record number of 19 new and redesigned products also contribute to the recovery of the company, five Toyota and Lexus vehicles have captured segment awards and five Toyota manufacturing facilities won factory prices in the annual JD Power and Associates Initial Quality Survey also Toyota models have won five of the first 10 places in the Consumer Reports 2012 Top Picks, the first tim e in almost a decade only brand had captured half of the categories and a total of 17 Toyota, Lexus and Scion models 2012 earned the insurance Institute for Highway safety Top safety Pick Awards.
In 2013, Toyota, Scion and Lexus have been recognized in the automotive industry to be the best Lexus ranked highest of all luxury brands in JD Power and Associates Customer Satisfaction Index The luxury brand also won first place in the JD Power vehicle dependability study for the second consecutive year, while seven Lexus, Toyota and Scion models captured segment awards, more than any other automaker Toyota has also been recognized by the Environmental protection Agency of the United States with his ninth consecutive Energy Star partner of the year.
Also in 2013, Toyota has marked several highlights of manufacture, including the powertrain 10 millionth Toyota Motor Manufacturing, West Virginia, Inc. TMMWV and the assembly of the truck 1 millionth Toyota Texas There were also important steps in Prius sales exceeded 3 million units sold worldwide, while the Camry celebrated its 30th anniversary and has passed the 10 million mark Toyota USA has recognized these historic steps while looking to the future with the introduction of the third generation Lexus IS Sedan Sport and Toyota Highlander.
The big news in 2014 was the announcement on April 28 that Toyota is setting up a new headquarters in North Dallas Plano, Texas for its North American operations This initiative is designed to better serve customers and position for Toyota sustainable long-term growth at the same time, Toyota will increase the Toyota technical Center in Michigan tax to accommodate the relocation of direct purchases of Erlanger, Ky on its campus in York Township near Ann Arbor.
Toyota also announced that 7500 Corollas Mississippi built to be exported to 18 countries in Central and models in South America and the Caribbean New US -assembled Toyota four vehicle assembly plants in the United States of society are now exported to 32 countries around the world also celebrated the 10 millionth Toyota car factory assembled Georgetown, Ky.
In 2014, Lexus has also turned the concept vehicles in vehicle production expanded their range with the launch of the new compact crossover NX Coupe and the RC and RC F Coupe Performance At the end of the year, Akio Toyoda made another important announcement with an eye toward the future as he introduced the Mirai which literally means the future in Japanese, a revolutionary vehicle that can travel up to 300 miles on one tank of hydrogen, refuel in less than five minutes, while emitting only water vapor.
Toyota has officially started in 2015 Revolutionary its new North American headquarters in Plano, Texas and 5 months later broke ground on the expansion of the Toyota Technical Center in York TTC Township, Michigan In manufacturing, the first product Lexus ES sedan assembled in the United States rolled over the line at the Kentucky plant Toyota Mississippi also celebrated the 500,000th Corolla from the line, Indiana Toyota produced its 4 millionth vehicle and Toyota motor Manufacturing, Alabama welcomed the arrival of the motor 4 millionth.
Toyota, Lexus and Scion have all continued to move forward in 2015 with the introduction of while collecting more prizes Mirai, GS Lexus and Scion iA and iM like the three brands have won seven awards from JD vehicle segment Power and the Lexus brand captured a large Slam by the highest ranking in reliability among all vehicles for a fourth consecutive year safety data sheets in the JD Power and Associates 2015 vehicle dependability study.
Toyota ended 2015 with another significant announcement that Toyota Motor Corporation said it will establish a new company, Toyota Inc TRI Research Institute, as a business R & D with an initial focus on artificial intelligence and robotics The seat will located in Silicon Valley near Stanford University in Palo Alto, California, USA in addition, a second facility will be located near the Massachusetts Institute of Technology MIT in Cambridge, Massachusetts, USA the new company will start its activities in January 2016.
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