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NEWS OF THE COMPANY; Daihatsu planning to Halt Imports to U S.
DETROIT, Feb. 13 Daihatsu latest Japanese entry into the US auto market, stop the importation of vehicles in the US because of mounting financial losses.
Daihatsu America, based in Los Alamitos, California began selling its subcompact Charade in 1987, and its compact sport-utility vehicle Rocky was introduced two years later.
Daihatsu, which sells vehicles in more than 130 countries, has been among the hardest hit by the nameplates of the recession; Sales of last year's 8.963 vehicles were 41 percent in 1990, the three-cylinder Charade sells cheaper 6797 Rocky Its base model costs 12.297 200 U S Dealerships.
In total, Daihatsu sold about 50,000 cars and trucks in the United States by about 200 dealers, and its decision will have little effect on the auto industry in the United States Daihatsu is among les six automakers in Japan.
The company said it would stop making cars for the US market until the end of the month and would end the distribution to dealers in six months.
Daihatsu officials cited several reasons for their decision, including weak sales and government security future regulations that would require substantial investments.
C R Dick Brown, COO Daihatsu America, said that to date, confusing consumers in the car company with Hyundai, a Korean car manufacturer, because of the town dai in their name.
When quality issues were raised in the first Hyundai product, Daihatsu has been tarnished with the same reputation, he said.
Daihatsu could also allow the marketing costs to increase the brand name, M. Brown said if you spent as much need today for the awareness, you could not justify the cost on a per unit basis, he said.
New luxury brands like Lexus and Infiniti, typically spend more than 50 million per year on marketing.
But other foreign automakers are stealing the United States because of the experience of Daihatsu Kia Motors, South Korea's No. 2 automaker, plans to introduce a compact car and a sport utility vehicle Service next year to continue.
Daihatsu said it would continue to sell its versatile utility truck Hijet off-road in the United States, and Brown said he expected the Daihatsu dealers who also sell other brands, to service their customers after end imports.
The company operates concessions in most US regions except the Northeast and Midwest A dealer in Tucson, Ariz which sold up to 40 per month Daihatsu, said today that he was disappointed by the company's decision.
It is a wonderful car with a fantastic quality was out of proportion to its price, said Lee J Beaudry, which operates nine dealerships.
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