Bets Nairo all! # 57
Mazda Motor Corp. TOKYO Japan 7261 T will sell the diesel cars in the national launch of its key model for 2015, the game can convince the country's army of hybrid gasoline-electric drivers that the days of smoky, diesel engines noisy are long gone.
Masamichi Kogai, CEO of the fifth largest automaker in Japan, placed his bet diesel in Tokyo Friday as he unveiled the CX-3, a compact sport utility vehicle SUV.
In Japan, more and more people choose to drive diesels, Kogai said CEO also said the greatest power given by the diesel engine is a selling point for big cars, including sport utility vehicles compact.
Mazda has high hopes for its new entry in a small segment growing global automotive market Kogai said the compact SUV segment is expected to double by 2020, attracting strong competition from the likes of Nissan Motor Co 7201 T Juke and Hyundai Motor Co. s ix 35
Although Mazda has aggressively promoted diesel engines in Japan, its second largest market after the United States, diesel engines still represent less than 3 percent of passenger car sales with only 79,000 sold in Japan in 2014, Mazda has advanced technology that reduces emissions and sound, but diesel engines - dubbed a health hazard by a former governor of Tokyo - have suffered a persistent image problem in Japan.
With the weak yen makes its exports more profitable, Mazda has lately it plans to sell 1 of 4 million cars in the year ended March - 225,000 of them in Japan - over 1 33 million a year earlier.
However, with a relatively small range, the business needs of each launch, including the CX-3 to succeed.
Mazda plans to build about 150,000 CX-3 per year in its home base in Hiroshima, sold in 120 countries, starting with Japan on Friday at a base price of 2,376 million yen 19931.
The car hits showrooms in Australia next month, followed by Europe, North America and other markets of the CX-3 also comes with a gasoline engine 2 0 liter in some markets.
To make another negative image of diesel engines as hard, Mazda said it has developed a new technology that reduces the noise of single diesel engine knock by installing a hollow cylindrical rod in the piston Beginnings Technology optional on end versions of the CX-3.
Mazda paris on dieselonly car for Japan launch of the 2015 model key Reuters, mazda, Paris, Japan, the launch.
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