Success Story Japan - Nissan Global Co Ltd (Japanese version)
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Nissan Motor Co Japan's second largest automaker, is preparing to appoint a global head for its Infiniti luxury brand after moving the seat unit in Hong Kong Tuesday.
Nissan has made its choice and the executive will be appointed at an appropriate time, the CEO Carlos Ghosn told reporters in Hong Kong Nissan, which introduced the luxury brand in China in 2007, plans to increase sales in China 50 this year, he said.
Nissan is counting on China to help boost growth and challenge Audi AG, Mercedes-Benz and BMW AG M. Ghosn expects more than triple its Infiniti sales to 500,000 units in five years to increase its share of the global car market luxury hand 10.
What they try to do in China is what Toyota to the U S, said Kota Yuzawa, atf analyst Goldman Sachs is very well from scratch Lexus 20 years ago was also from scratch.
Overall management, sales and marketing staff for the brand will be based in Hong Kong, while engineers are in Yokohama, Japan, said Haruko Wada, a spokesman for Infiniti in Hong Kong The new headquarters will have a hand -d'œuvre about 100 by the end of this year, she said.
Nissan's deliveries of Infiniti vehicles in China rose nearly 40 to 19,000 units last year, making it the second largest luxury brand market after the United States, where two-thirds of Infiniti cars were sold last year establishing our headquarters in Hong Kong, the gateway to China, is a recognition of the center of gravity in luxury vehicle sales, Andy Palmer, Nissan exec VP in charge of Infiniti, said in a statement he said dealers will increase from 25 last year to more than 100 over the next year.
Sales of high-end cars have a lot of room to grow as they represent only about 5 in China vehicle sales, against 10 in the turnover of the US and 16 in Europe, wrote in Yuzawa a report of 20 April Infiniti can reach 300 000 in the country by March 2021, the report of Yuzawa.
Nissan announced last month it will begin manufacturing two Infiniti models in China from 2014 he unveiled a stretched version of the Infiniti M sedan designed for Chinese customers in Beijing Auto Show last month.
M. Ghosn said the location of the plant Infiniti China will be announced by the end of the year Nissan manufactures most Infiniti models in Tochigi, Japan, about 100 kilometers north of Tokyo rise yen, peaking after the war in October, led the company to reduce Japan production in January, Infiniti JX SUV began to roll down the assembly line in Tennessee.
The challenge is how they will bring new models to meet local demands, said Masatoshi Nishimoto, an analyst at IHS Automotive Chinese premium car market is already very competitive because there are German luxury brands like Audi and BMW have already established a good reputation among local consumers.
Infiniti vehicles are sold in 46 countries and regions, the company plans to develop 70 2016 This year markets, it will add new markets, including Australia, Mexico and Brazil, said M. Ghosn.
Infiniti Moves Hong Kong HQ Global from Japan World News, Infiniti, global, hong kong.
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