TRD Griffon 86: Inspiration - TRD Scion FR-S Car Project [Part 1]
major factories overseas - Australia Camry - Canada Corolla, Matrix, RX, Rav4 - Tianjin, China JV with FAW Vios, Corolla, Crown, Reiz, RAV4 - Guangzhou, China Camry, Yaris, Highlander - Czech JV with PSA Aygo - France Yaris - India Corolla, Etios - South Africa Corolla, Hilux - Kuozui, Taiwan Corolla, Camry, Yaris, Vios, Wish - Thailand Corolla, Camry, Vios, Yaris, Prius Hilux - Turkey Corolla Verso - Burnaston , UK Auris, Avensis - Kentucky, USA Camry, Avalon - Indiana, United States Highlander, Sequoia, Sienna - Texas, United States Tundra, Tacoma - Mississippi, United States Corolla.
The main centers of R D Toyota head office of City, Higashi-Fuji, Ann Arbor, Michigan, USA Main Proving Grounds Shibetsu City Design Studios main Tokyo, Nice France, Calty California, United States.
Sales in the year 2015 Group 16 10,094,000 15 10,168,000 units FY2014 year units 10,133,000 units in 2013 14 fiscal 2012 13 9,692,000 2011 12 8,334,000 units exercise exercise units 2010 11 8,423,000 2009 10 8,139,000 units fiscal year 2008 09 units 8,327,000 units the 2007 08 9,430,000 2006 07 9,005,000 units exercise units units FY2005 FY2004 06 8,252,000 05 7,637,000 04 7,016,000 units in fiscal 2003 to 03 units 6,360,000 units in 2002 fiscal year 02 5,909,000 2001 01 5,817,000 units FY2000 units.
16 sales by fiscal 2015 Toyota 9159000 units division, including Lexus Daihatsu Hino 168.000 767.000 units.
Being the most powerful automaker in the world, Toyota holds a lot of number one songs No. 1 global sales No. 1 in sales in Japan, the best selling car in the world Corolla, the best-selling car in the US Camry , most plants worldwide, the widest range of vehicles, the highest profitability.
Toyota is a typical example of how Japanese industry has managed Although often careful in the design and not very creative in bringing new ideas, his attention to manufacturing quality and reliability gaining confidence graduall customers are the emphasis on the results of technology development and production efficiency up -to-date products and good value that why its cars capture a lot of brains otherwise hearts Nevertheless, in recent years, Toyota is starting to become more creative material in the examples of design and technology are Pruis and iQ Hopefully this will be even stronger in the future.
Toyota does not have many brands and subsidiaries Most cars are sold under its own brand, while taking Daihatsu minicars particularly care the Kei cars and Lexus focuses on high-end luxury cars and Scion a young brand created by its US marketing division and is still rather insignificant HGVs and commercial vehicles produced by his Toyota subsidiary Hino has not invested in foreign Marqués, because he believes more in his own effort.
Kiichiro Toyoda was born in a family of industrial His father Sakichi Toyoda got rich by inventing automatic loom and established Toyoda Automatic Loom Works In the 1920s, automobiles were rare in Japan, but Kiichiro believed it would be a great business in the future, so he devoted all his energy in the search for cars, as well as visiting auto plants in the United States and Europe open Having a car division in his family business, he developed the first car, AA, in 1936, with a style copied from Chrysler Airflow and an engine six-cylinder Chevrolet copied a year later, the car spun off the business division of society looms becomes automatic and Toyota motor Co Ltd.
Toyota has struggled during the war after the war, was rebuilt its damaged plant, but now the country was facing difficult saving materials were scarce and inflation soaring sky The company almost bankrupt in 1950 Finally, Kiichiro Toyoda resigned and were dismissed 25 percent of workers.
Eiji Toyoda, Kiichiro's cousin, took over the business management of post Under his leadership, Toyota has enhanced its production system American system The so-called Toyota Production System has encouraged workers at all stages of proposing to improve the defects are fixed to each step to prevent costly rework to control the final quality This quality improvement and overall efficiency also, the Toyota system introduced just in time delivery of parts to the chain supply to eliminate the need for large parts warehouses completed This saved costs and reduced risks on offer in addition to the production process, Toyota also spent the highest percentage of its gains in latest production equipment to increase efficiency in the product side, it focused on the development of small and medium sized cars to avoid direct competition with the dominant American car works great These paid leave in the late 1950s when the Japanese economy took off from 1955 to 1965, with production Yota skyrocketed of 8400-600 000 cars during this period, notable models include the first car Crown in 1955 developed entirely by himself, Corona 1964 first successful export to the United States and best-selling Toyota Corolla 1966 in Japan in the world like other Japanese cars, Toyota cars were known for good value, providing competitive performance and features at prices lower than their Western rivals frequent updates - about 4 years every generation - costs retained in the eyes of consumers.
1966 Toyota Corolla The company Toyota has been increasingly driven by exports, particularly in the US The oil crisis did not hurt, but in fact has led more customers to its small car in 1972 its annual production exceeded 1 million units for the first time only four years later, it surpassed the 2 million in 1980, Japan has surpassed the US as the largest country of car production worldwide Toyota accounted for about 40 percent of Japanese production.
Domestic factories in the city of Toyota reached their peak in 1990, with more than 4 million cars produced this year, however, this export-oriented economy can not last forever Protectionism has increased in the United States and in Toyota Europe relieved the pressure by shifting production of the Camry in the US and Carina UK so that local people feel comfortable with these cars production location also allowed to Tailor its cars to satisfy the taste of different markets in addition to its superior quality control and fuel economy, no wonder Camry could become best selling car in America since 1997, beating rivals Detroit in their homeland.
Another Toyota problem faced late 1980s was the rise of the yen and the cost of labor that has been less bargain cars, especially against Korean cars The Japanese giant has addressed this problem by producing moving to abroad on the one hand, while maintaining the high value R & D in Japan and move its upmarket cars, on the other hand, he began to invade the premium segment with Lexus LS400 he also produced a trio of sport coupes - MR2, Celica and Supra - to strengthen its image in this way, the comany has reached its first peak in the early 1990s.
However, after the bursting of the economic bubble, Japan entered recession in ten years Inevitably, Toyota had its domestic sales have suffered, but fortunately its activity abroad continued to grow 2000s entering, he resumed rapid growth and has surpassed General Motors as the world's best-selling automaker in 2007 in terms of profitability, it was the world No. 1 much earlier.
Toyota cars were generally criticized as conservative and lack of innovations compared to its rival Honda recent years, there seemed to be some changes in 1997, it introduced the first hybrid electric-gasoline technology of world production in Prius followed by the funky designs of series and will bB, the innovative packaging Yaris and iQ and sophisticated style theme the-finesse Lexus Its unmatched financial strength has allowed him to explore the areas without rivals could afford.
Japanese car Scion 1 value of Japanese money, good.