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Infiniti will finally make its debut in Japan, but not the name.
Nissan left the automotive media scratching their collective heads when it announced that its Infiniti luxury brand would rebrand all its vehicles with cars bearing the Q designation and crossover SUVs thus bringing the QX badge G sedan became the Q50 and G coupe became the Q60 QX56 meanwhile, became the QX80 and the FX crossover became the QX70 is still confused background almost a year later.
Not content to confuse its customers only American models, Nissan will fiddle the name of one of its most revered Japanese market - the rebadged Skyline to the US as Q50 and before the Cup G Sedan, the new Skyline bear badge Infiniti makes this really confused, however, is that the car has won t be called Infiniti Skyline, despite its badging t he won even be called over the Nissan Skyline is now just the Skyline Apparently, Nissan expects to Skyline link benefit of the Japanese royal family Skyline was originally a product of Prince Motors, which provided vehicles for the emperor and his family, abandoning all brand names and referring to him as his own model, according to Automotive News.
Now the confusion aside, there are things about Infiniti badging in Japan that make sense badging all Nissans that eventually become Infinitis as Infinitis first goes a long way to make the brand seem separate and distinct from its parent talking to AN, Infiniti executive vice president of global product planning Andy Palmer, put this way, we must treat Infiniti, if you like, in the same way as Volkswagen treats Audi is not Infiniti Nissan-over must -Head to stand up with one of the German competitors.
However, the disadvantages of the introduction of Infiniti in Japan are quite large - the construction of a separate sales channel alone requires a huge investment, and the experience of the Japanese American luxury brands owned by coming to Japan is not great See Lexus Although Infiniti manages to enter the Japanese market, its contribution to overall sales objectives will be Infiniti slim already overlaps sales Skyline and Fuga in its global numbers, and the luxury Japanese market is so small that the idea to set up the shop does not seem cost effective.
Infiniti will finally make its debut in Japan, but not the name, Infiniti, Brand finally do.