Nissan unveils Datsun GO, the price in rupees. 4 lakh
major Japanese car brand Datsun Nissan Wednesday made a total return with the company launched its entry-car Datsun Go price between Rs 12 lakh and Rs 3 March 70 lakh ex-Delhi exhibition hall in India, increased competition in the small car segment.
Indian car market is very competitive and with Datsun we are entering a segment that we can t address with the Nissan brand We expect the Datsun brand to contribute half to a third of Nissan sales in India, Nissan Motor India MD and CEO Kenichiro Yomura said.
The company will launch three models under the Datsun brand for FY16 and has already announced the UP the second model to be launched.
Commenting on the return of the Datsun brand, Datsun Director Global Program Ashwani Gupta said the global auto market has undergone a change with the high growth markets such as India, Indonesia, Russia and Brazil, which accounted for 40 percent of total sales, expected to account for 60 per cent by 2016-17.
The opportunity for a new car demand is on high growth markets with first time buyers the transaction price in India ranges 8000-9000 compared to 25 000 to 30 000 over the high-growth markets such as the US the EU and Japan.
This is why we decided to put the Datsun brand, said Gupta.
The entry-level car under the Datsun brand is aimed at the car for the first time buyers The Japanese automaker resurrects the Datsun brand after nearly three decades.
In March 2012, Nissan announced it would launch the Datsun brand in India by 2014. After its introduction in India, Datsun will be launched in Indonesia, Russia and South Africa.
The car would compete primarily with the likes of Maruti Suzuki Alto 800 and Alto K10 and Hyundai Eon.
Although the 800cc Alto 800 is priced between Rs 2 lakh and 37 lakh Rs March 52, Alto K10 is priced between Rs 3 lakh and 15 lakh Rs 31 March.
On the other hand, Hyundai EON, is priced between Rs 83 lakh and Rs 2 March 85 lakh every former exhibition hall Delhi The price front wheel-drive five-door Datsun GO comes with an engine 1 of 2 liters a manual transmission with five speeds.
The car is being manufactured at the Oragadam plant, a joint venture between France-based automaker, Nissan and Renault Both companies have invested about Rs 4,400 crore.
The launch of Datsun arrives at a time when Nissan Motor India plans to introduce 10 new models in India by 2016.
The company aims to garner a market share of 10 percent in the automotive industry by 2016. He also proposed to increase the network to 300 dealers.
Nissan Motor to sell the Datsun GO and other models in the range Datsun on its own in India.
Furthermore Datsun, Nissan Motor India currently sells hatchback Micra sedan - Sunny SUV Terrano, among others.
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