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USA TODAY Drive On A conversation about the cars and trucks we drive.
The humanitarian and nuclear crisis underway in Japan is likely to raise what you will pay for a car or truck in the U S this summer, whatever the origin of the vehicle.
That's because at least in the short term, the main actors of the Japanese market seems unlikely to offer many models for some time - and may not have the money - to levels that would lead them to be aggressive with sales incentives for consumption or dispensers that reduce your actual sale price, according to Lacey Plache, chief economist for information and shopping site.
This morning, Toyota extended its judgment of national factory in Japan until March 22, according to some estimates, the production stop could be the largest automaker costing over 70 million daily worldwide .
Plache said, I think the most likely outcome is that we will see new car prices rise, since 1 Japanese will have less money for incentives 2 there will be shortages of Japanese cars built in Japan and sold here resulting in higher prices for these cars and put less price pressure on their non-competitors from Japan construction, which could reduce their incentives and 3 there could be a shortage of Japanese cars or other built to the United States that rely on parts from Japan, with the same effects on prices.
In fact, two manufacturers putting upward pressure on incentives were GM, looking to protect and gain share, and Toyota, which was untypically aggressive as he attempts to rebound from the blow it took for his recall Honda has also been aggressive in leasing lately as sales growth slowed.
under competitive pressure from Japanese manufacturers let everyone take a deep breath, a little pad bottom line and maybe even pick up sales and share.
The effect is likely to be greatest with small and Gas-Miser vehicles and in high-end cars and trucks that Japanese manufacturers tend to do at home but also uncertain parts supplies could extend this the midmarket models they are in North America Toyota and Subaru have announced slower production already at their US plants to conserve parts while they see the supply situation will be.
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Chris Woodyard is an auto writer for USA TODAY who covers all aspects of the car, he revels in the exhaust note of a Maserati and the sharp creases of a Cadillac CTS Chris strives to live a Porsche life on a Scion budget Learn more about Chris.
Japan crisis may cause all the cars cost more this summer, Japan, the crisis, the cause.