Sambi Saito # 39; s Journey Through Japan | In Focus - Coming Home
Have an opinion on this story Click here to submit a letter to the editor and we can publish it in print.
YOKOHAMA, Japan - Nissan Motor Co is finally bring the Infiniti brand in Japan, a quarter century after its world debut in the United States well, sort of.
Infiniti build a truly global brand - with name recognition in its domestic market - could benefit from its image in North America and elsewhere.
But Nissan has not said publicly that he decided to introduce the brand in Japan This indecision is evident in the marketing plan for the Skyline in Japan.
Nissan is slapped Infiniti emblem on the Nissan Skyline sedan redesigned in Japan, but he won t use the Infiniti name.
And it won t be called the Nissan Skyline Skyline fair, Nissan Motor Co.
The movement blurs the line between Infiniti and his brothers and sisters mass market and vagueness is intentional Nissan is testing the waters for a launch Infiniti in Japan, one of the few large markets where the brand is not sold in despite the fact that most of its cars are made here.
In the column more to launch Infiniti in Japan is that the movement can soothe any discomfort some US Infiniti owners might feel when challenged with the idea of their cars are simply glorified rebadged Nissans To be sure, these cars are Nissans plateau in Japan, but they are nevertheless still called Nissans.
Global unity of the brand could also generate efficiencies in marketing and advertising.
But the launch of a brand in Japan involves having a product line and a separate sales channel said Andy Palmer, Executive Vice President in charge of the Infiniti brand and global product planning.
The enormous costs of only starting a separate sales channel are due to guess the notion the rocky entrance to the Lexus brand, Toyota Motor Corp. in Japan also offers Lexus prudential reasons has experienced strong debut in the United States, but was slow to catch on in Japan when it was finally launched in 2006.
Skyline experience is the last movement Nissan to separate the identity of Infiniti that of the Nissan brand The push for a more independent identity saw the automaker relocate the global headquarters of luxury brand in Hong Kong from Japan and hire a large number of executives dedicated to running only Infiniti, instead of duplicating the two brands as before.
Infiniti is trying to raise Skyline from the pack by connecting it to the imperial family of Japan.
Skyline brand takes its lineage, its DNA directly Prince Motor Co, which serves to provide the vehicle for the Japanese emperor There is no better symbol that Skyline is linked to a premium brand and luxury, Palmer said that DNA is why this car is so important.
Prince Motor Co named then Prince Akihito, now reign as emperor of Japan, developed the original Skyline It merged with Nissan in 1966.
Indeed, the line of the Skyline spans 56 years and 13 generations.
In Japan, there is a nameplate recognized instantly and rich history and also the oldest still in existence in the Nissan portfolio When the Infiniti brand was born in 1989, the 11th generation Skyline was launched in the US as the Infiniti G .
In Japan, Nissan wants to sell 200 Skylines a month on the duration of the restructuring and the year 500 a month immediately after launch, when the photo credit should pump sales INFINITI novelty of the overhaul.
Promotion of global Infiniti sales is a key element of the current business plan Nissan CEO Carlos Ghosn, unveiled in June 2011, he instructed the Infiniti President Johan de Nysschen with global sales of 500,000 units to start for the year ending March 31, 2017.
Infiniti sold 173,000 vehicles worldwide in the Japanese fiscal year ended March 31.
The company is already backpedaling on some Arranged Ghosn goals in 2011.
This summer Nysschen delayed the launch of an electric vehicle Infiniti, originally scheduled for 2014.
Infiniti executives also roll back the timeline for Ghosn to reach a share of 10 percent of the overall premium segment When Ghosn unveiled its business plan Power 88 in June 2011, he said Infiniti is expected to reach this part of the exercise ending March 31, 2017.
At a pre-launch event in Yokohama Skyline last month, Palmer said that the goal was now to 2020.
Get extra traction at home can polish the brand image Infiniti abroad, but it won t help overall sales have global figures already include Infiniti cars sold here Nissans to be sold abroad as Infiniti as the Infiniti Q50 Skyline and Fuga Infiniti M.
In Japan, Nissan wants to sell 200 Skylines per month for the duration of the restructuring and the year 500 a month immediately after launch, when sales should pump Palmer said Nissan will position the car to compete with the novelty of the revision against the big three German luxury makes, which means he will get a sticker over.
We have great ambitions for the Infiniti brand, Palmer said that we must treat Infiniti, if you like, in the same way that treats Volkswagen Audi is not Infiniti Nissan-over must take head to head with one of those competitors German.
Lincoln Navigator 2018 lighter, faster and more spacious.
FCA pumps up performance cred with Dodge Demon Jeep Grand Cherokee Trackhawk.
Buick Enclave thins adds subbrand Future to pad profits.
Lincoln Navigator 2018 lighter, faster and more spacious.
FCA pumps up performance cred with Dodge Demon Jeep Grand Cherokee Trackhawk.
Buick Enclave thins adds subbrand Future to pad profits.
Infiniti returns to Japan in a way, Infiniti, house, japan, so.
Сомали