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Scion died after 13 years, Toyota has announced this morning that the alternative, youth-oriented, no-haggle brand would be killed and most of its products slightly rolled recently launched under the Toyota brand.
Toyota describes Scion as a laboratory to explore new products and processes to attract customers with unique product development of youth has reached its objectives and processes, and bringing new and younger customers to Toyota and will be passing now the Toyota brand.
Toyota North America CEO Jim Lentz, who was founder of Scion vice president when it launched, said, I was there when we established Scion and our goal was to Toyota and our dealers stronger by learning to better attract and engage young customers I am very proud because this is exactly what we have accomplished.
So what happens to the cars well, most of them will survive In August 2016, the newly launched cars such as iA basis Mazda2 sedan and Toyota Auris iM base sedan will be renamed as Toyota and go on sale for years now, people will probably boast of owning a rare, one-year only example Scion-badged these cars.
The FR-S sports coupe will also move under the aegis Toyota is not yet clear whether the FR-S name is, or if it will be called GT86 or just 86 as it is called in Europe and Japan, respectively, while if it is a movement that many readers feel JNC should have been done from the start when launched the car.
Part of this is because the famous AE86, which served as inspiration for the FR-S has always been a Toyota also, that 86 badge on the fender really doesn t make much sense when the numbers don t appear anywhere else on the car's owners manual, or advertising material either Some have gone so far that it should be called Celica We shall soon see.
As for the Scion tC, well, pour a shot of 87 octane on the sidewalk because the favorite receiver is set to pasture There will be an edition of the final version this summer, after which production will end in August he was announced in 2014 that the current-gen xB would be its last iteration, and the xB will remain dead.
Oh Scion, we hardly knew you will miss you out of whack advertising al-artist and music from home free CDs that nobody ever listened to our view of the slow-moving automobile industry , working on long years of product Even recently as concepts cycles, Toyota was still badged Scion debuted last November as the C-HR high auto shows these shows often have a lead time of one year, and the iA iM and everything started to go on sale in December, but it just goes to show, quick decisions with important consequences can still be very fast.
Thirteen years is a long period Daihatsu lasted only six years in the US market Speaking of which, does this have anything to do with Toyota's announcement last week that it would buy Daihatsu and a global brand small car, we join Toyota for comment and will update if any new information arises.
Honestly the thing I'll miss most about is their guerrilla marketing Scion They had but one car in their range in 13 years that people really captured, but the man they were great at making you feel like you want one of their training boxes appearance of the front wheels that were the xA and xB.
Even today, I can still see the cars roll while the wheels, trim and gear lever knobs morphing to tell you that you can make this car you Unfortunately, sucked cars.
Anyway, this marketing style persisted until the last few years and I'll just leave a link where a couple of my friends were pilot trainers for Scion contest.
I think Scion should have been an entry level brand for Toyota and Lexus brands kei cars cheap which could be federalized through the US stupid regs and be sold for the first time owners and a good car budget for a cheap price.
Scion full Baka unfortunately with the mark of youth and not to expand marketing to everyone wasn t the first xB generation makes it a hit with the elderly cause the toaster was actually a good way for many 'between them.
The harsh reality is that there's no way a kei car or something similar would sell well enough in the US to justify R & D costs to legal regs crash, he US route would be a nightmare with all the great cars on our roads, including lifted trucks, sales would be all but nonexistent emissions would be another obstacle.
I think it was considered the entry level brand, market-oriented young people falling prices with pure price without bargaining, and supporting plant dealers to accessorize Take a look at the aftermarket for lights, gates, etc.
My xA was 13K, with 5-speed, power windows and locks, A C, and a good stereo too low, IMO is probably the best value out there at the moment for me.
I'd read about the main set taste xB, as well, and not love good interior space that you do not need a ladder to enter, or hoist to retire, and the square shape meant it was easy to judge where the ends are, and again the price.
This same call may have worked against Scion, though, as the Yutes wanted to be seen in the car Grandpa.
It is the brand of youth marketing strategy that did not work where young people get their money from their parents, just marketing to parents as a reliable entry-level car, safe and affordable would have been great but Toyota has already done this with the Corolla including cars, xB and xA simply as alternatives to the Corolla Toyota may also have worked well, too, am curious as to where the cars were designed and how it correlates of success, I often find myself more attracted to Japanese designed Japanese cars that the example of Japanese cars in California designed the first generation xB vs. the second generation.
Their parents Most parents are not buying new cars for their children when you can pick up an opportunity Corolla, Civic or any other suitable car in good condition for 10k or less used and that's after all the initial spring maintenance costs, bars, brakes, etc. even if we look at a recent used car, maybe 15k-16k How Toyota supposed to justify R & D costs, marketing costs, etc. for cheap car even try to get a profit margin of pennies the quality of construction and materials should undergo 1990s GM levels at least that s drag the name of the company in the mud in what is probably a massive loss.
Also, as you said, it's in competition with the Corolla a way of competing with oneself is never a good idea just ask British Leyland how it haha.
Maybe not as their parents, although rents could help payments, but a brand new Scion vs. an old Corolla ISN 3 years your bad choices similar price, plus a financing term for a car that has no one unknown history.
This is a good first car most budgets in the US points are probably in the range four digit.
While I will miss having another brand in the market, I do not think I'd read it was unexpected that sales were disappointing.
I think it was largely due to the downright bizarre advertising cars seemed less ads to center and part of a music video more ads could have helped, too, as I remember as 2 running ads during the life of the brand.
They could have xA market, xB and xD for their cargo and passenger capacity My xA is great for short Sam's Club and the xB was downright CAVERNOUS Imagine if they hadn t shorted U S; sent on AWD models as a small alternative to SUVs and crossovers would probably cut into sales of RAV, however.
I would have kept the tC Maybe renamed Celica, the 86 remains 86 no tool change is already paid, I am sure it would not be a big deal just keep just had a thought could have had a factory -option list AWD, turbo, luxury interior, etc for those who have money but want something sportier than a Lexus.
You nailed it, I think I like the style of both the xA and xB, but I would have liked to have in AWD for those of us who several months of snow per year in the United States of North -United; all 100 million of us AWD xA was cool and the original xB AWD would have been fantastic.
Well, if you do not have one, and you can find one in good shape for less than 5 km, I would go to the good snow tires all around, a little weight on the rear wheels because is that light there, get the super waxed paint for the winter, and you should be good for most of what winter throws at you.
Check the bottom of rust, particularly when the lids of the plastic rocker panel are Even if s little rust if it is not too bad, it detail products to chemically remove rust, paint then treat the area Although it ain t enough, if the vehicle winter utility, it d be a good choice.
And with the loading capacity, a GOOD Sam Costco race could reduce the need for foreign driving in winter Sit home with hot chocolate and watching the world slide by sometimes literally.
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