Subaru: The unlikely success story - this week in 1921 Autoline
Subaru of America, Inc. SOA, is the exclusive distributor in the US Subaru products manufactured by Fuji Heavy Industries Ltd. of Japan Headquartered in Cherry Hill, N J SOA serves nearly 600 dealers across the country.
Subaru is a Japanese word meaning unite, and a term identifying a group of six stars, which the Greeks called the Pleiades - part of the constellation Taurus.
According to Greek mythology, Atlas girls turned into this group of stars in 1953, five Japanese companies merged to form Fuji Heavy Industries Ltd. The new company adopted the Subaru star cluster as the official logo for its line of automobiles.
Fuji Heavy Industries Ltd. FHI, traces his lineage back to business Nakajima Aircraft Company, which was founded in 1917. In 1953, five Japanese companies joined together to form FHI, which has grown to become one of the largest equipment manufacturers Transport of Japan in the world, FHI employs over 15,000 people, has nine manufacturing facilities and sells its products in 100 countries.
Best known for its Subaru automobiles, FHI also manufactures commercial and military aircraft and aircraft parts, engines and machines, buses and rolling stock The company has a long history as a technology innovator and boasts one of more diversified and advanced all-wheel drive AWD technologies in the world.
Through its research capabilities and advanced development, FHI applies much of its aerospace technology to the highly successful automotive division of the company First among these technology transfers is its horizontally opposed boxer engine and unibody construction.
FHI's Subaru division was the first Japanese automaker to offer front-wheel drive passenger cars in Japan in 1965 and four-wheel drive cars in the world 1972 Fuji first car, the Subaru 1958 360 Minicar, used a variety of new This technology was the breakthrough in the Japanese auto industry has helped the company expand into the arena of production of passenger cars today, the reliability of the Subaru brand is reflected in more than 10 million vehicles sold to satisfied customers worldwide.
In 1984, FHI's technological leadership continued when he introduced the electronic ECTV of continuously variable transmission, a technology that replaces the standard gear and gives both a smooth and supple exceptional acceleration and better fuel economy than conventional automatic or manual transmissions.
FHI has seven automotive manufacturing plants worldwide, five of which are based in Japan Subaru-Isuzu Automotive, Inc. SIA plant in Lafayette, Indiana and Ta Ching Motors Co Ltd, a manufacturing plant in Taiwan, to provide stable source of Subaru vehicles are manufactured locally and are specifically adapted to these markets.
FHI has four divisions that support each other in technological research and advancement.
- Automotive Under the name of Subaru since 1958, FHI manufactures and sells Subaru automobiles in 100 countries through its 1,970 dealers worldwide.
- Aerospace This division is an important contractor for aircraft, helicopters, target drones and parts and related services to the Defense Agency of Japan Sales for the Aerospace division are both commercial and defense-related These products are sold nationally at the defense Agency and the US markets.
- Industrial Products Division This product Robin brand equipment, including generators, water pumps and engines for industrial, agricultural and recreational applications with major markets in the United States, Europe, Asia and the Middle East.
- Vehicles The division develops bus double and high-decker luxury coaches and buses in the inner city, which are mainly exported to Southeast Asia, the Middle East and Africa Domestically, products FHI main bus are 46 percent of division sales and rolling stock 32 percent Other main product categories include garbage trucks or sanitation and manufactured homes.
History Subaru, Subaru, history, Fuji Heavy Industries.