Life in the Foust Lane EP 106 - Drift Mustang & France ERC
When Toyota announced it would sell a lightweight sports car, rear wheel drive and a version he sent to the US badged as Scion there was a passionate swell, um, enthusiasm Anticipation for the car and its Subaru badged sibling, the BRZ ran high at a no fever when the car is on sale in summer 2012, however, interest has cooled since then, and sales took a nose dive and you can thank the same people who were amped to cut first.
Let a look at the numbers, we going in 2012, moved Scion FR-S models 11.417 in just six full months of sales, and this number increased to 18,327 for the 2013 calendar Things took a turn the last year, but with sales down 23 percent to 14,062 units for comparison, here are the annual totals of the Subaru BRZ 4144 in 2012, 8087 in 2013 and 7504 in 2014 the best month to date was his first two fortnights complete the sale Scion, with 2684 sold in June 2012 Since then sales followed by a sweet season up-down-up path familiar sporty, rear-drive two-door, with interest harvesting in months summer and decline in the winter, but in general, sales decreased last month, Scion sold only 834 examples in December 2012 against 1495 and 1029 in December 2013.
Credit the same buyers who fired furiously outside excited My new FR-S messages in return passionate forums in 2012, the credit scene adrift, credit basic goodness of the FR-S All sales essentially castrated because, well, most everyone who lusted after the car has already bought a can not sell the same people in the same year new car during a year replete Let the buyer and the target well dry given this as well as the fact that Toyota is developing another, more sports car -margin in partnership with BMW and it is not shocking that rumors persist that say the car could not see a second generation.
Now Scion's pressing normal people to eat the FR-S, and he did not take a rocket scientist to understand that anyone who is not familiar with the nuances of lift-throttle oversteer, precise steering and a center ultra-low severity could probably prefer their jollies affordable two-door to take the form of a Honda Accord coupe and the new refined Ford Mustang.
Don t get us wrong, we like the FR-S, but the reasons for our affection are reasons for average car buyer could he hate only 2700 2800 pounds, the FR-S is commendably light, but a part of its weight saving mode is a lower amount of soundproofing material which results in a lack of varnish separate daily-conductor Subaru designed 2 0 liter flat four laps to a zingy 7500 rpm, but it is as smooth as the top of a Lego slow and sounds like a beehive after a burrito binge when you are on the throttle and suspension that qualify us by those who think Ken Gushi buttoned down athletic and would simply be called hard is a kind of appetizer menu to take away.
In a word, the FR-S is a niche vehicle, and its sliding sales figures suggest that Scion might just be finding the limits of this niche, we're always happy that Toyota nutted and built it the same had to know this slide was possible, even inevitable because affordable but highly concentrated, the machine without compromise for right conduct is a wonderful thing, and few companies make cars like that.
Of course, not too feel bad for Toyota in this thing, because he was able to share the costs with Subaru, who designed the chassis and assembles all versions of the Toyota car was largely responsible style party and also lent its D4 S harbor project and the direct fuel injection technology and there is even a silver lining for fans interested us FR-S may have peaked the day it went on sale, but with more 43,000 of them on American roads far off ZRE, cheap track cars are just around the corner Start saving now for a few sets of R compositions and a cage.
Scion FRS Sales down The life of a product UltraNiche - News - Car and Driver Car and Driver, scion sales decline.