TRD LEXUS CARS RACE
Lexus Japanese language Japanese レ ク サ ス Rekusasu is the luxury vehicle division of Japanese automaker Toyota Motor Corporation First introduced in 1989 in the US, where Lexus has become the brand's best-selling luxury car today Lexus vehicles are available around the world in 2006, Lexus is sold in 68 countries and territories worldwide 1 in 2005, the Lexus brand launched on the Japanese domestic market becoming the first Japanese luxury car brand to introduce in its 2 country in 2009, the brand name Lexus debuted on additional export markets as part of the continued expansion of the global division on March 1.
Lexus was born from a project of Flagship sedan car underground which began in 1983 April 5 This effort developed in the Lexus LS was the first vehicle to wear the Lexus brand when launched in 1989 6 original Over the following years, Lexus added sedan convertible coupe and sport utility vehicle models in 2005, a version of the hybrid crossover RX debuted, 7 and additional hybrid models were then introduced into the Lexus lineup in 2007, Lexus launched its performance division F brand with the arrival of the iS F sports sedan 8.
From the beginning of production, Lexus vehicles were regularly produced in Japan, 9 manufacturing centered in the Chubu and Kyushu regions, and particularly the city of Tahara, Aichi Chūbu 10 Assembly of the first Lexus built outside the country, Ontario Canada -produced RX 330, began in 2003 9 Following a reorganization of 2001 to 2005 companies, Lexus operates its own automotive design automotive engineering and manufacturing centers, one in charge of production Lexus December 11 .
Since 1989, Lexus has developed a reputation for vehicle reliability engineering and customer service, as measured by independent surveys 13 In 2008, consumer ratings firm JD Power and Associates named Lexus the most reliable brand in the States STATES for the fourteenth year, according to its vehicle reliability survey, measuring more than 53,000 vehicle owners and the problems encountered during the first three years of vehicle ownership 14 15 16 in 2008, Consumer Reports also Lexus named among the five most reliable brands in its annual auto reliability survey of more than one million vehicles across the United States 17 18.
The first LS 400 flagship sedan debuted in 1989, the introduction of Lexus in the world.
In 1983, Toyota President Eiji Toyoda summoned a secret meeting of company executives in which he asked the question, can we create a luxury vehicle to challenge the best 19 6 This issue of the world has prompted Toyota to embark on a top-secret project, Called F1 Flagship code 1 vehicle 20 F1 project, whose finished product was ultimately the Lexus LS 400 to develop a luxury car that would expand the range of products Toyota, giving it a foothold in the premium segment and offering both longtime and new customers a premium product 21 F1 project followed the success of the sports car Toyota Supra and luxury models Toyota 22 Cressida both Supra and Cressida were rear wheel drive cars with a powerful 7M-GE engine 7M-GTE the US launch of the Acura Honda brand for three years also influenced Toyota in its plans for a luxury division 23 Around this same time, Nissan Motor Co Ltd will unveil plans to create its own luxury division, Infiniti, while Mazda also considered dev eloping a luxury division, to be called Amati 24.
Toyota researchers visited the US in May 1985 to conduct market research and focus groups on luxury consumers 25 This summer, several F1 designers rented a home in Laguna Beach, California to observe the lifestyles and tastes of American consumers upper class 25 Toyota's market research concluded that a branded channel and separate sales were required to present its new luxury flagship, and plans have been made to develop a new network dealers in the US market 26.
The grille of a Lexus with the Lexus logo.
In 1986, the longtime advertising agency Saatchi Saatchi Toyota has formed a specialized unit, Team One, to handle marketing for the new luxury 23 Image consulting firm Lippincott Mercer brand has been engaged to prepare a list of 219 potential names; Vectre, Verona, Chaparel caliber and Alexis were chosen as the best candidates 27 While Alexis quickly became the front runner also associated with the character Alexis Carrington on the 1980s popular premium drama Time Dynasty TV series and later morphed to Lexus, 27 names have been attributed to the combination of luxury and elegance words, 28 and another theory claims it is an acronym for luxury exports to the United States 28, according to the team one interviews, the name has no specific meaning and simply indicates an image of luxury and technology 27.
Just before the release of the first vehicles, the database service LexisNexis obtained a temporary injunction forbidding the name Lexus to be used as they said it could cause confusion 29 After consideration, the Court lifted the injunction, deciding that there was little risk of confusion between the two products 29.
The original Lexus slogan, developed after the team A representative visited the Lexus designers in Japan and noted their obsessive attention to detail, has become the Relentless Pursuit of Perfection 30 Lexus logo was developed by Molly Designs and communications Hunter 31 32 the final design for the Lexus logo presented a stylized in the oval, and according to Toyota, was made using a precise mathematical formula 27, the first teaser ads featuring the Lexus name and logo, designed by Team One, appeared in Chicago, Los Angeles auto show in New York in 1988 33.
In 1989, Lexus introduced the delicacy of its V8 engines by placing champagne glasses on the hood of a rise LS 400 system.
In 1989, after an extended development process involving 60 designers, 24 engineering teams, 1,400 engineers, 2,300 technicians, 220 support workers, around 450 prototypes, and over 1 billion of costs, the F1 project was completed 34 resulting flagship, the Lexus LS 400, has a unique design that not share the main elements with previous Toyota vehicles, with a new 4 0 l V8 four-stroke and rear-wheel drive 35 36 test sites for the LS 400 included the German Autobahn 37.
The LS 400 debuted in January 1989 at the International Auto Show in Detroit on September 24, Lexus next went officially on sale in a network of 81 new Lexus dealers across the United States 38 The LS 400 was sold with a little brother, the Toyota Camry 37 250 ES -Based the launch of Lexus was announced a campaign of several million dollars on television and print media 39 Lexus then began exports to the United Kingdom Switzerland Canada and Australia since 1990 37 40.
The LS 400 has been widely praised for his calm, well equipped and ergonomic interior engine performance, fuel quality construction Aerodynamics economy and value, 37 41 but has been criticized by some automobile columnists for derivative styling and vehicle suspension regarded as too compromising handling for ride comfort 24 37 LS 400 debuted to 38000 in the United States in some markets, it was priced against medium Mercedes-Benz business six cylinder models BMW and 42 was evaluated by Car and Driver magazine as the best that the two 63,000 Mercedes-Benz Mercedes-Benz W126 and 55,000 BMW E32 in terms of road handling and performance 43 It was generally regarded as a major shock for European brands; BMW's and US sales figures for Mercedes-Benz dropped 29 and 19, respectively, while BMW chairman Eberhard von Kuenheim accusing Lexus of dumping price policy on the market 43 400 LS has also won several awards from the major automobile when released 44 45.
In 1990, during its first full year of sales, Lexus sold 63.594 LS 400 and ES 250 sedans in the United States 46, the majority being the LS 46 In 1991, sales rose to 71.206 cars on the US market, 46 making Lexus the best-selling imported luxury country 47 that year, Lexus has achieved first place in the studies of JD Power initial quality vehicle, customer satisfaction and the satisfaction of sales 48.
The Lexus RX 400h, the first hybrid version of the best-selling Lexus.
Lexus has introduced two new models in June and September 1991, the cut SC 400 and ES 300 sedan SC 400 designed in tandem with the Japanese on the Toyota Soarer market shared the V8 400 LS and the design of the rear wheel, while the 300 replaced the ES 250 and ES Lexus sedan became the most sold 49 GS series came to America in 1993, based on the Toyota Aristo, which had sold for two years before Japan 49 in 1994, Lexus introduced the second generation LS 400, a complete overhaul of the flagship 50 in May 1995, sales were threatened by the US government's proposed 100 percent tariffs on Japanese luxury cars in response to the widening of the deficit of the States -Japan trade 51 STATES normal commercial operations resumed a month later when Japanese automakers agreed collectively over 51 US investment.
In 1996, Lexus has added its first luxury SUV, the LX 450 52 Two years later, Lexus debuted the first luxury crossover SUV the RX 300; the second generation of the GS 300 GS 400 sedans; and a new entry-level sedan, the IS 300 RX quickly became the best-selling Lexus model, the movement of the ES, its previous best-seller 53 In 1999, Lexus recorded its millionth vehicle sold the US market, and 47 were classified automotive best-selling luxury make in the United States in general 53 in 2001, Lexus introduced its first convertible, the SC 430, and the third generation LS 430 54.
In 2005, Lexus has expanded its range with the launch of the first luxury hybrid SUV in the world, the RX 400h July 55 The combined vehicle of the Lexus Hybrid Drive system gasoline and electric motors for increased power, improved energy efficiency and lower emissions than traditional gasoline equivalents 56 in 2006, Lexus unveiled the GS 450h hybrid performance sedan with an electric powertrain V6 gas and pulling back 57.
In 2006, Lexus first lighthouse of the fourth generation of the LS series includes both standard versions and gasoline long wheelbase LS 460 and LS 460 L and the hybrid LS 600h and LS 600h L and adding its parking function automated parallel back 58 in 2007, the LS 600h is on sale as the most expensive luxury vehicle ever produced in Japan, with a sticker price of about 125,000 59.
The F-LF brand Lexus A concept created in 2007.
In January 2007, Lexus announced a new performance division F mark, that would produce race-his luxury performance vehicles inspired versions The first of this line, the IS F debuted at the International Motor Show in America North Show 2007, 8 accompanied by a concept of exotic supercar, the LF-a.
In 2006, Lexus sold about 475,000 vehicles worldwide 60 and entered the Interbrand list of global top 100 brands for the first time, with a brand value estimated at about 3 billion annually 61, 2007, have increased annual sales Lexus in the US to 329.177 vehicles 62 in 2008, amid the global financial crisis of 2008 sales fell 21 US 63 with an annual total of 260 087 in terms of volume, Lexus was the number a well-selling luxury in the largest automotive industry over the past eight consecutive years 64 65 63 and the fourth largest luxury car brand in the world in volume 65.
In 2005, Lexus has completed a full organizational separation of the parent company Toyota, Lexus with dedicated design, engineering, training and manufacturing centers working exclusively for the luxury division December 68 This effort coincided with the launch of Lexus in its home market of Japan and an expanded global launch of the brand in major world markets 68 frames to increase Lexus sales outside the US 68 sales in the US accounted for about 63 5 Lexus global sales 2007 60 66 the next generation iS, GS and LS sedans were then conceived as global models for world markets 69 Lexus launched in China in 2005, 70 in Malaysia in 2006, 71 in Indonesia in 2007, 72 and the Philippines in 2009 3 Lexus plans to expand to 76 countries worldwide by 2010 1.
Total Lexus sales worldwide reached 500,000 vehicles in 2007 73 This year, the largest Lexus sales markets in order of size were the United States to Japan, the United Kingdom, China, Canada and the Russia 60 in 2008, sales growth was limited by a luxury car market weakened in the major regions of the world, including North America, Asia and Europe 74.
Lexus arrival in the Japanese market July 26, 2005 marked the first introduction of a Japanese luxury brand in the domestic market 2 The compact is conducted inside, convertible SC and GS sedans medium enterprises have become available in Japan in sales the 2006 model year were initially slower than expected 75, but increased in 2007 76 in particular, the introduction of the LS 460 in September 2006 led to more than 12 000 orders in its first month several times expectations 76 Lexus in Japan the network of 143 new concessions became profitable in 2007 76 Lexus debut in Japan completed the domestic sales of the previous generation Toyota models equivalent; 77 right-hand drive versions of the LS, SC, RX, IS and GS have been sold in Japan under the Toyota Celsior, Soarer, Harrier, Altezza, and the names of Aristo respectively with next-generation models, the Celsior, Aristo, Harrier, Altezza and Soarer them are no longer used and have been realigned Japanese Lexus 77 stores the dramatic price increase of 10 000 and the models already sold under the Toyota brand and Lexus shifted with next generation was seen as an initial primary reason the slow Japanese sales, 75 and the overall contraction of the domestic car market 76.
The Lexus IS series has added a diesel engine in 2006.
In the European market, Lexus has long struggled with the recognition of the smallest brand; lack of perceived prestige compared to Mercedes-Benz, BMW, Porsche and Jaguar; minor market share; and the lack of an independent dealer network 78 79 In 2005, Lexus has announced plans to introduce its first hybrid and diesel vehicles and increase the number of dealers dedicated 80 In 2006, the newly introduced diesel 220d is mainly represented a higher sales in the UK; 81 hybrids have accounted for a quarter of total sales and outsold their counterparts gasoline 60 81 82 The burden of congestion in London incitement added excluding hybrid vehicles 83 in 2006, 80 of all RX models sold in Europe were hybrid model 60 total Lexus sales in Europe increased 72 in 2006 to over 50 000 vehicles, was flat in 2007 and began to decline in 2008 84 85.
The fourth generation LS 460 LS 600h was launched globally in 2006.
In 2007, Lexus vehicles in the emerging markets of Russia and China saw strong demand, with higher per-dealer than any other market 86 sales this year, Lexus ranked fourth among Russian luxury sales 87 and also won the head of import sales in the emerging Chinese luxury car market 88 the number of Lexus dealers in China increased from 12 in 2005 to 23 in 2007; 89 increase in demand for luxury sport utility vehicles contributed to the sales growth in the Chinese market 90.
In South Korea, with sales of the ES its efforts iron spear, Lexus was ranked as import most sold in 2005; 91 Taiwan Lexus also became the best-selling luxury import in 2005 92 Lexus Australia has experienced strong growth in sales and third in 2006, sales at the luxury import, the model generates the greatest demand 93 94 .
Lexus College, a training center for Lexus dealers in Japan.
In 2008, the coordination of the overall product strategy Lexus Division involves Kiyotaka Ise, general manager of the Lexus Development Center in Japan 95 Ise, a management agent to the direction of the direction of Toyota Motor Corporation, succeeded the previous head Takeshi Yoshida who was promoted to Senior manager Director of Toyota in Council in June 2007 95 Other Lexus Japan frameworks include Yoichiro Ichimaru CEO senior Lexus Japan Sales marketing and Toshio Furutani, management agent to the planning Division product marketing Lexus 95.
In the US, Lexus operations are directed by Mark Templin, vice president and general manager of Lexus USA Division 96 In Europe, Lexus operations are directed by Andy Pfeiffenberger, vice president seat Lexus Europe Lexus Japan are located in the city of Aichi Prefecture Japan Toyota Companion Lexus design facilities are located in Southern California and 97 Toyota city, Japan 98.
Lexus production models are Alphanumeric named using the designations of two letters followed by three digits The first letter indicates the relative position in the model range ranking Lexus, 99 and the second letter refers to the car body style or type 99 eg LS for luxury sedan the three figures indicate the engine displacement in liters multiplied by a factor of ten for example, 350 for a 3 motor 5 of 99 space is used between the letters and numbers the same letter can be used differently depending on the model; S can refer to the inner pipe 99 or sport 100 e g in LS and SC, while X denotes the SUV or SUV 99 101 hybrids, three figures refer to the output of combined gas-electric 56.
For some models, a lower case letter placed after the numeric designation indicates the power plant types h for hybrid, d for diesel, 81 in capital letter placed at the end indicates a class of subtype, eg L for long wheelbase 12 C for the coupe, all-wheel drive for all models on -wheel drive F Mark, designation of two letters and the letter F used free number or eg iS F features 81 union.
The fifth-generation Lexus Navigation System touch screen.
Lexus design has always focused on targeting specific standards of luxury vehicles 102 Since the first Lexus LS, design goals included aerodynamics, performance, smooth ride, interior ergonomics, quiet cabins, energy efficiency , safety and reliability 41,103 the acronym IDEAL Impressive, dynamic, elegant, durable and advanced is used in the development process 104 Lexus Each vehicle must have met more than 500 specific product standards, called Lexus musts, from responsiveness of the steering wheel sewing leather seats 105,106.
In the vehicle interior, Lexus has integrated interfaces Touch navigation system through the 2009 model year, a 107 Advanced Key and Start entry system, SmartAccess, 107 and electroluminescent Optitron gauges introduced the original LS 108 Lexus personalized Settings adjusted dealers allow owners to customize the operation of the vehicle comprises 109 for 2010 models RX and HS, the Lexus Remote touch system with a controller -like computer mouse with haptic feedback was introduced.
Lexus vehicles were among the first to offer surround sound premium audio systems, a partnership in 1989 with the firm stereo Nakamichi and since 2001 premium audio purveyor Mark Levinson 110 111 in conjunction with high-end audio, quiet cabin used sandwich steel plates 112 and 113 insulating glass.
Fourth generation LS introduced the first production eight-speed automatic transmission 114 later adapted for the 460 GS and F and the first diffusers of the ceiling of the climate and temperature of the infrared sensors in the motor body 114 115 Lexus hybrid drive systems on the RX, GS and LS hybrid incorporate electric motors and regenerative braking 56.
The automatic gearbox eight-speed in the Lexus IS F.
Safety features that have been incorporated on several vehicles in the Lexus lineup include traction control systems stability Vehicle Stability Control Dynamic management VSC and VDIM integrated vehicle 116 towards emergency assistance, dual passenger airbags chambered, knee airbags, backup cameras, swivel headlights, and sonar warning systems Pre-crash the PCS system incorporates several safety systems and emergency avoidance capabilities and collision detection 116.
In 2007, Lexus introduced the first automotive safety systems with infrared detection capabilities and pedestrians, the Lane Departure Warning System driver monitoring system in the world with facial recognition surveillance of attention of the driver, and the whiplash protection back of pre-crash, as part of the pre-crash system 460 LS 114 in 2008, began Lexus LS 600h l, the first vehicle production to use light emitting diode 117 Phare.
For safety reasons, automobile Lexus navigation system have a lockout movement when the vehicle reaches a speed game to prevent distractions, navigation inputs are limited, while the voice input and some buttons are always accessible This security feature has drawn criticism because passengers can not use some functions when the vehicle is moving 118 pre-2007 models came with a hidden OEM replacement option 119.
Lexus introduced a new design language known as L-finesse with its concepts of the LF series and later with the 2006 Lexus GS 120 121 L-finesse is represented by three Japanese Kanji characters intriguing Elegance 純, Incisive Simplicity 妙, anticipation and transparent 予 121 Derived from Japanese cultural reasons, these figures refer to the objective of elegance with simplicity while owner anticipating needs 121 characters are also incorporated into design elements; expression Kirikaeshi is used in forms Arrowhead on 2006 Subsequent models 122 L-finesse design features further comprise a fastback profile set lower grid 123 and the use of both convex and concave surfaces 123 During the year model 2009 Lexus SC and Lexus GX are the only two Lexus models that lack the-finesse processing They are always designed using the previous Lexus style, which does not differ much from Toyota designs redesigning 2010 presents-finesse Lexus RX.
Unlike some previous Lexus models, which have been criticized for reserved and style derived and often confused with the cars of the domestic market undervalued, 123 the beginning of L-finesse was described in automotive design analyzes that the addition of distinctiveness and embrace the Japanese design identity 121120 opinions varied for analyzing sports GS 2006 as international leased the vehicle appearance in person; 124 Automobile Magazine criticized the boldness of his style to the front; 125 and later models such as the Jaguar XF were compared to the perception of similarity 126 exhibitions of works of art L-finesse was presented at the Milan Design Week from 2005 08; 127 2007 LS launch included art exhibitions in Beverly Hills, CA Chicago Miami, Florida and New York 128.
Lexus models produced by the Tahara plant in Japan.
Many Lexus vehicles are manufactured in Tahara plant computerized manufacturing plant, sophisticated Toyota in Japan 129 In 2005, JD Power and Associates gave the first Platinum award for plant quality worldwide on Tahara plant , indicating that it has the fewest defects of any manufacturing plant in the world 130 It was the fourth consecutive year that the Tahara plant captured the prize in 2006, JD Power named the plant Kanji Iwate, the ES site IS production model, as recipient of the Platinum for plant quality worldwide 131.
Lexus manufacturing techniques include methods and quality control standards that differ from Toyota models 132 133 to Tahara plant, the separate assembly lines were established for the production of Lexus 132,134 new molds and specialized manufacturing equipment have also been developed for the production process Lexus Lexus 134 workers in factory, usually seasoned technicians are identified by repeated performance evaluations and ranked according to skill level; only a small group of artisans are allowed to work on the Lexus 135 vehicles Moreover, welding processes, adjustment tolerances of the body panels and paint quality requirements are more stringent for Lexus models 132 136 wood inlays are matched by trees sustainable plantations 137 138.
Lexus engines are tested by Takumi stethoscope equipped 匠, Japanese for craftsmen engineers to determine optimal performance 106 These engineers are responsible for maintaining production standards at key points in the assembly process of producing Lexus vehicles are given extensive visual inspection for defects, TEST- individually driven at high speeds, and subjected to vibration of 132 tests.
The North American market RX 350 from model year 2004 occurred in the city of Cambridge, Ontario, Ontario, Canada, and is the first Lexus plant located outside of Japan Besides plant Tahara, Lexus vehicles were produced Araco, plants Kanji Iwate Kanji Kanto Jidosha, Katashiki and Kyushu in Japan 10 in 2008, most sedan and SUV production occurs in Japan Tahara, Aichi plant in the region of Chubu and the Kyushu Miyata, Fukuoka factory in Kyushu region 66.
Lexus has become known for efforts to project an image of luxury, even with service provided after the sale of the holding areas in service departments are filled with modern amenities such as a refreshment bar, internet access, indoor pool and putting green accessories shop 139 140 Lexus dealers typically offer car loaner free and free car washes, 140 and some added cafes on site and designers 141 142 service bays shops are usually lined with large windows, this which allows customers to look at the vehicle maintenance tracking surveys allow 143 Lexus owners to rate their service experience 140.
To improve customer service, some Lexus dealers sent their employees to train in the service-oriented institutions such as Nordstrom stores and Ritz-Carlton hotels 144 Lexus also added a privilege to additional owners use car parks exclusive in large sports arenas, entertainment events and shopping centers, reserved only for 145 Lexus vehicles.
Since 2002, Lexus has marked the best consecutive notes in the Auto Express 146 147 and 76000-respondents Top speed customer satisfaction surveys in the UK 148 Lexus has also repeatedly tops the JD Service Power 79000-respondent Client Index and 13 luxury Institute of New York surveys in the US with its 149 service standards and customer product satisfaction, Lexus has one of the highest retention rates of customers in the industry 150.
Lexus customer service date from the start of efforts with the Lexus Covenant, its founding promise, which states that Lexus will treat each customer as we a guest in our house 151 This commitment was put to a test in early 1989, when Lexus ordered a recall of all 8000 vehicles sold, based on two distinct security issues with two cars of different customers a dealer recalled that didn company does run and hide and launched a new scanning operation instead of asking owners to visit dealers, Lexus sent technicians in the coming weeks to pick up, repair and return LS cars to customers, even fly in personnel and renting garage space for owners in remote locations the Chief Lexus operations in the United States said, we saw it as an opportunity to cement our relationship with the customer 43 from the beginning.
In the Lexus we offer a four-year or 50 000 000 80000 km of base and six-year or 70,000-mile corrosion 110000 km powertrain warranty Lexus Certified Pre-Owned program, among the first in the automotive industry started in November 1993 152 features a 161 inspection points used vehicles and three-year or 100,000-mile limited warranty 160000 km 153 in 2005, Lexus financial savings Bank, in collaboration with US Bank launched a Lexus Pursuits Visa 154 Lexus Car Magazine features articles and lifestyle and is issued quarterly 155.
In 2006, 2007 and 2008, Lexus won the Constructors Championship Sports Car Series Rolex.
Lexus has entered the arena of motorsport in 1999 when its race unit, the Lexus team sent two GS 400 race vehicles in the Motorola North American Street Stock Championship Cup in his first season in 1999, the team Lexus has achieved his first win with his sixth race at Road Atlanta this year, the Lexus team has also achieved four podium finishes in nine races and held two track records 156 Driven sports Car club of America and International Motor sports Association pilote Chuck Goldsborough, Lexus team ran a second win, two podiums and three top-five finishes in 2000 the Lexus team ranked third in the constructors' championship this year, each GS 400 race reach a top ten result 156.
In 2001, the Lexus team has capitalized on the debut of the first generation Lexus IS by entering three 300s now in the Grand-Am Cup renamed led by the Grand American Road Racing Association In 2002 the team won the Lexus championship championship drivers and team with nine podiums and a sweep of the top three finishes at the Circuit Mont Treblant Quebec Canada 156 in 2003, the Lexus team has achieved four pole positions, six podium finishes, two track records Daytona 24 and Mosport and a win at Miami-Homestead 156.
Lexus also participated in the endurance race, especially the Daytona 24 Hours sanctioned by the Grand American Road Racing Association After entering the Rolex Sports Car Series in 2004, Lexus has won more than 15 races of events Rolex series 157 in 2005, Lexus was RUNNER-, and in 2006 he won the championship Although Toyota has won this prestigious race in the past, this was the first time that its luxury arm emerged victorious in 2007, six Daytona prototypes powered Lexus were entered in the Rolex 24 Hours of Daytona International Speedway Daytona event in Lexus won repetition of the event, with Riley Technologies Lexus- prototype driven by Scott Pruett Juan Pablo Montoya and Salvador Durán of Chip Ganassi Racing finishing first; Lexus-Riley prototype also took three of the top ten 158 In 2008, Lexus won his third consecutive victory in Daytona 159.
Lexus SC 430 to Fuji Super Speedway GT series.
After the release of the Lexus brand in the Japanese domestic market in 2005, four SC 430 cuts were enrolled in the Super GT series in the All Japan Grand Touring Car class Championship in the first race of the series 2006 SC 430 took the checkered flag, and 160 drivers André Lotterer and Juichi Wakisaka ran the SC 430 to win the GT500 championship this year in 2007, another 430 SC won the opening round race GT500 Lexus 161 ran in 2006, a vehicle hybrid for the first time, entering a GS 450h performance hybrid sedan in the Tokachi 24-hour race in Hokkaido, Japan Lexus Canada entered the GS 450h in 2007, the Targa Newfoundland event 162.
In December 2006, Lexus announced its new F division mark 8 F refers to the Fuji Speedway in Japan, the first corner, 27R, inspired by the shape of the emblem F 163 The first vehicle badged F, the IS F first following the North American International Auto Show in January 2007 8 media reports have suggested that the iS F sedan would be followed by a GS F sedan and Lexus iS 164 F 8 cut an internal effort to develop earlier, TRD based the Tuned, had offered performance packages on the IS and GS sedans in the early 2000s 165.
The IS F is for rivals divisions Mercedes-Benz Mercedes-AMG and BMW BMW M 8 Historically, earlier versions of GS and SC models received favorable reactions sports luxury buyers, while 166 other Lexus models were characterized as promote comfort at the expense of the sport 24 cars examiners performance also gave some of the German Lexus rivals higher ratings for the road feel and handling, 167 particularly during testing circuitry line F brand was seen as an effort to further strengthen the performance credentials Lexus 168.
In 2007, Lexus IS F entered in the Specialty Equipment Market Association SEMA 2007 show, offering a range of performance accessories factory jointly sanctioned with the beginning of his division F 169 mark.
Lexus strategic intentions are hinted in his concepts of the LF series, 170 items were translated in the form of production, including the LF-S 2003 and 2004 LF-C 171 172 The concepts of LF series include advanced instrumentation, multiple configurations of selected pilot vehicles, hybrid experimental powertrains and unconventional pilot interface designs 173 174 officer Lexus Takeshi Yoshida management also said Lexus intentions to produce future production models using most dedicated car Lexus platform 175 as is the case for the flagship LS-36 the entry level Lexus ES in particular, had been reprimanded for being too similar to the Toyota Camry, the common platform cousin, both style and powertrain design 176.
According to leaders of the division, Lexus plans to introduce Lexus Hybrid Drive on every vehicle in the Lexus lineup, 81 catering to the demand of a decrease in both the depletion of pollution and oil 177 The advent of Lexus hybrid technology is touted by Lexus officials as a mobilization strategy Lexus profile in countries with greater public perception of the Mercedes-Benz rival Audi, BMW and Jaguar brands 81 new models developing Lexus also include convertibles, crossovers and hybrids dedicated Lexus 178 179 prototypes have been spotted at the Nürburgring test track in Germany 180.
Lexus Hybrid Drive exhibited at the Canadian International Auto Show.
future position of the Lexus brand in the prestige luxury market involves pricing strategies The success of Lexus in the US has been attributed to higher levels of perceived quality 181 and lower prices than those of competitors, which allowed Lexus to attract customers upgrading mass market cars 21 More reliable reputation Lexus than its competitors was considered a primary selling factor 182 183 However, for the ultra-luxury buyers classified above 100 000 US 184 that can impact that Lexus has cultivated a cheap brand that does not compete at the top end of the luxury market, where rivals offer headlights vehicles topped the charts 185 in response, the latest Lexus models should move in the sticker price to more closely match their European competitors; 186 with the leading models such as the LS 600h L is the first to achieve the ultra-luxury barrier 59.
In addition, auto analysts noted Lexus newcomer status in the luxury market, compared to the legendary reputation of its European rivals as a limiting factor for the initial sale of acceptance in global markets Rivals Mercedes-Benz, BMW and Porsche stressed their decades of heritage and pedigree in an effort to promote their products, while 187 Lexus reputation since its creation is based primarily on the perceived quality of the product and the shared history of its parent company, Toyota 188 features heritage , built over 189 years, and pedigree, are seen by some commentators as a challenge for Lexus, though their impact is debated 188,190 in the end, a number of analysts said that Lexus will develop its own heritage over time by investing in technological innovation and production of important products 60,189.
The Lexus 2054 shown in the film Minority Report.
Several Lexus ideas about the future of automotive design have appeared on film in 2002, Lexus was requested by Steven Spielberg A Lexus owner himself, to design a vehicle that would fit the requirements of the year 2054 for his movie film Minority Report 191 designers working with Lexus came with an advanced vehicle that would operate on fuel and batteries many advanced safety features, including a crashproof structure and biometric security systems 192 car Lexus cinematic concept appears also in the movie 2005 the island if it is colored blue, not red Lexus film tie-site proposed future Lexus vehicles that drive, taking dinner orders verbally, and select music to match the mood of the occupants 192 2054 Lexus appeared later at several auto shows and public events.
The term of the Lexus also entered the cultural lexicon as a description of a premium product, 193 or a premium brand produced by a mainstream manufacturer, for example, in 2006, Dell announced a premium range computers, calling the Lexus range 194 such comparisons include other phones Lexus or Lexus space stations, including 195 in late comedian Jay Leno's first evening coined the term for its Lexus-ized columns automobile mechanics popular a term generally used to describe the Lexus approach to driving luxury 196 197 Despite the pluralized form of official Lexus Lexus is simply, the public also made its own derivatives derivatives being the most popular data Lexi 198 US administration Registration of social security in 2003 revealed that Lexus had become the most popular baby n om derived from a luxury brand 199 columnist New York Times Thomas Friedman Lexus cites as an example of the disk for the prosperity and development in his best-selling book in 1999, Lexus and the Olive Tree 200.
In the UK, the LS 430 standard bearer was introduced in Spooks BBC spy drama; Lexus models were also placed on Coronation Street ITV BBC Judge John Deed and other programs 201 GB Lexus models have seen an increase in sales after being seen on ITV's Footballers Wives 201 In 2002, comedian Steve Coogan fictional BBC Alan Partridge replaced its Rover car with IS 200, calling the Japanese Mercedes and one of the many Lexi; its superficiality was considered detrimental to the image of the brand 202 In 2004, many hip-hop artists, including Jay-Z song Ain t No Negro and Kanye West Jesus Walks mention of Lexus vehicles in their songs, approval that Top Gear host Jeremy Clarkson current format added suggested street credibility for the brand 202.
The Lexus hybrid introductory attracted more media attention by RX 400h celebrity owners such as Dustin Hoffman and Diane Keaton Holly Hunter who was among the first to adopt the technology of Lexus Hybrid Drive 203 policies in the United 83 UK and Ireland 204 acquired Lexus hybrids, as well as government agencies in 205 Monaco Albert II, Prince of Monaco bought a LS 600h and advocated the adoption of hybrid tax credits 206.
Lexus has used a consistent pattern for its television commercials in the US The ads are often told by the film and television actor James Sloyan who was the voice of Mr. Lexus since 1989 207 and accompanied by vehicles that perform unusual stunts on screen the first decade commercials in 1989 consisted mainly of 99 verbal descriptions disjointed as relentless, pursuit and perfection, 208, while the vehicles were used to claim a superiority in braking, handling, idling, and quiet comfort inside the camera the new ads have become a bit more descriptive, 209 from time to time, including a complete description of the new features 210 or narration of the events on screen Lexus commercials, while being compatible in the formula, sometimes resembled those of competitors and Infiniti Acura, which also used the celebrity voices of Jonathan Pryce until 1997 211 and James Spader in 2005, respectively 212, while providing similar visual cues to the audience on the characteristics of the vehicle and c raftsmanship In 2008, Lexus continues to announce the hiring, 213 while other brands are more focused on long-term financing.
Hybrid Lexus GS in U S Open in Flushing Meadows, New York.
Since 1989, Lexus Champions for Charity Golf series has raised over 100 million for charitable causes the golf series begins with more than 190 local golf tournaments around the United States leading to a tournament championship three day at Pebble Beach, California 214 Lexus also a sponsor of the US Open in tennis grand Slam since 2005, the award of a GS sedan and later an iS F to s men women's singles champions 215 and providing transport for players in January 2007, Lexus became the first automotive sponsor of the United States Golf Association to his US Open Golf Open Golf US senior Open and the US amateur Championship US men's golf tournaments women 216 Other Lexus sponsorship vary examples of the area include the Lexus Cup in Singapore and Australia and Lexus song Quest singing competition in New Zealand L Lexus has also signed approval contracts with professional athletes Andy Roddick Annika Sörenstam and Peter Jacobsen 217.
Wiki Lexus Toyota, Lexus, Toyota, Lexus Hybrid Drive.