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Subaru is still the hottest car company in the U S.
The U S automotive business in 2015 is a Hollywood movie great car chase and a happy ending If s a hero, he is scrappy little Subaru, the Japanese company best known under the name of Fuji Heavy Industries.
US drivers bought a record 53,070 Subarus in September, 28 percent increase over the same month last year No other automaker has seen sales grow so quickly in fact, no other company has been to match Subaru sales pace throughout the year.
fair enough, it's on a hot series What's more impressive is that Subaru has been on a string of successes for years as car sales have steadily rise of late, the Japanese brand has remained well ahead in the field.
The weak yen and strong dollar gave Subaru a boost, but the company still has 4,000 workers at a massive factory in Indiana where he pays in dollars Most of the time, it's moving the needle with the product in a thirsty SUV countries, half of its models Forester, Outback and Crosstrek fall into precisely the class of vehicles customers want.
This extraordinary success has been built on a base of good product, good positioning and above all, a strong distribution network, Thomas Doll, Subaru of America president, said in a statement.
This looks a bit polished PR, but there is more to it than this summer, Doll said Subaru began excelling when it ceased to act as a car company in the last few years, he began the development of advertising around children and dogs and kayaks, rather than cash-back rebate and gave her more support dealers and philanthropic programs designed to pump money into their communities Subaru has become a choice life, not a car company.
Meanwhile, it helps that Subaru is still relatively small The company had a strong sales network in the north-east and north-west of the large increase in sales we have seen is the company's push into the Midwest and Southern Apparently, many people these places are just as enamored of Subaru the Northeast.
Subaru is still the hottest car company in the U, subaru, the warmer the company.
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