Nissan History - for all car lovers !! nostalgic
It Sá rare event when a single model is a window into the soul of a company car, as is the case in the history of the Nissan Z is even rarer when that passion involves a comprehensive automaker online with offers in all major market segments.
Z is in this special place in the heart of more than one million Zs owners in the world past and present; in the enthusiasm of Nissan employees one hundred thousand-plus dealers and suppliers; the buzz on the street.
As President of Nissan Carlos Ghosn said during the inauguration of the new 350Z to the 2001 Tokyo Motor Show, In the fall of 1969, Nissan introduced a sports car with two seats that revolutionized the automotive world when he had a European style, American muscle, Japanese quality and global opportunity.
He was talking, of course, about the Datsun 240Z in North America and Europe and the Fairlady Z in Japan and Asian markets since the founding of the company in 1933 Datsun brand was all Nissan cars and light trucks were sold in North America until the early 1980s.
Nissan Motor Company was a miracle of industrial progress after World War II Nissan was the first Japanese company to introduce sports models in the US in the 1960s and 1970s, his Datsun products were perceived as modern design precursors , durability and value in their respective market segments.
The global sales growth has been phenomenal at the time, Datsun was the best-selling Japanese brand in the US The arrival of the 240Z in model year 1970 cemented his reputation manufacturer of fat cars, advanced and trucks from the sleek, great-handling, affordable 510 sedan and wagon in tear-proof, hard as nails Datsun mini van.
In the mid 1970s, Datsun had spent Volkswagen as the top-selling import brand in the Datsun U S was well on the way to selling a million Zs worldwide in just two decades.
Feeling his Japanese name, the Fairlady Z, was not good for the U S Nissan used its internal model code to name the Datsun 240Z.
For its part, Yutaka Katayama, president of Nissan Motor Corporation in the United States during that time, was an astute observer of American tastes and trends Mr. K, as he is known to his friends and colleagues, was keenly observant of growth Sports- fast car market in the United States.
It was informed of a new more affordable GT car being developed by Nissan engineers in Japan that was exciting and different design, with clean performance and excellent handling, but with more comfort and practicality that European two-seaters from the day he lobbied to make what would become the Datsun 240Z in the US as a performance flagship and brand quality.
On the car unveiling at the 1969 New York International Auto Show, Katayama said, The 240Z represents the imaginative spirit of Nissan and is designed to please a demanding taste strictly American Nissan offers this spirited car with affection His heart is Japan and his soul is America.
In its way, Katayama was a pioneer in the global approach which was to serve Nissan well in the decades that followed and in his role as the icon of the Datsun and later the Nissan brand, cemented Z that the image of the company as an innovator across many product lines.
It is one of the existing Nissan planners were well aware of the late 1990s, when they sought to bring a new Z In developing the 350Z, the operative phrase they used was to describe, Lust, then love.
Product Specialist Chef John Yukawa said the customer wants to buy the Z at first glance because of its excellent design, and later he continues to love Z forever because of its high performance it was this overriding principle that should guide the 350Z s journey, a journey to find and restore emotional core of Nissan.
Nissan often offer a version 2-plus-2 Z, as in this 1983 280ZX Turbo.
But the legacy often have humble beginnings Madonna worked in a pizza parlor before singing and dancing her way to stardom Bill Gates was a computer nerd and Harvard dropout before creating a software empire that made him the richest man in the world Similarly, Nissan didn t throw a switch and sell more than 1 million Zs.
In the 1950s, Nissan acted on his philosophy that some drivers wanted more than just transportation, it was the first Japanese car company to add sports models in its range.
To learn more about Nissan Zs and other major sports cars, see.
Print a GTM-track data href Byline Auto Editors of Consumer Guide Nissan Z History November 19, 2007 br lt gt 12 April 2017 Date of quotation mark.
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