New car maintenance and guarantee rules
Special editions of the 10th anniversary of Toyota Motor Corp. Scion vehicles are unveiled at the New York International Auto Show in New York Thomson Reuters.
Reuters - Toyota Motor Corp. said it will withdraw its Scion brand in the US, falling from a 12-year effort to create a distinct identity for small cars for young buyers.
Toyota said it will start rebadging three model cars like Toyota Scion 2017 from August's little coupe Scion tC will come out of production in August, said Toyota.
The Scion sales peaked at 173.034 vehicles in 2006 but have trended downward since Toyota sold only 56,167 Scion vehicles in 2015, reflecting a broader decline in sales of small cars in the US market that is tilting to larger SUVs and trucks.
Fiat Chrysler Automobiles NV, said last week to phase out production of its small Dodge Dart Car and Chrysler 200 midsize sedan, and seek partners to produce replacements, because profits for small cars had evaporated.
Toyota Scion established as a separate brand for a series of models originally designed for the Japanese market, the brand has had early success with a small micro car, boxy xB called More recently, Scion has had success with a cut sports called the FR-S, which came on the iconic cars like Toyota Celica 1970, the FR-S will continue and be rebadged as Toyota.
Toyota Scion also used as a testing laboratory for efforts to make the company more attractive to young consumers, at a time when the average age of customers for certain models of the Toyota brand was cruising in 60.
Half of the buyers Scion are under 35 years, said Toyota.
Scion has allowed us to accelerate the ideas that would have been difficult to test across the network Toyota, "Toyota executive Jim Lentz North America chief said in a statement Lentz was the founding vice president of Scion brand.
Toyota Scion distributed through its dealer network U S exist, and not have to close stores to relax the brand.
Compared Joseph White; Edited by Nick Zieminski.
Read the original article on Reuters Copyright 2016 Reuters Follow on Twitter.
Toyota pulls the plug on the small car brand Scion Business Insider, toyota, scion, small brand.