Crash test 2015 FORD F-150 SuperCrew and SuperCab
In the Lexus ad, first of all is black, then a human avatar 119 points of light slips through space as if mounted on an invisible means of transport when suddenly a much more detailed human form built from 2.000.000 points of light, just to see the opposite direction the two forms collide.
Seen in slow motion, there is no comparison between an ordinary crash test dummy and a Lexus crash test genius in the throes of an accident.
The spot, titled Light is intended to illustrate how the digital crash test model Lexus offers an exponential leap in the understanding of how the human body is affected by a collision and therefore the ability to design security technology point.
The new marketing campaign debuted yesterday to demonstrate commitment to engineering and his amazing pursuit of future technology The new ad continues the advertising campaign of June which highlighted the Lexus Hybrid Drive and the Lexus Driving Simulator technology.
When a company makes a bold statement as the incredible engineering, you better be able to back up the message with true examples, said Brian Smith, vice president of marketing picks Lexus Light up where our last campaign left once more demonstrate how Lexus goes to great lengths to design vehicles that we call the future ahead.
Light is the latest commercial offering an internal overview of Lexus by revealiong simulation technology enabling the manufacture of advanced technology vehicles The spot clearly implies how Lexus can learn from the wealth of data generated by the digital model response to a crash.
Narration reveals the rationale for the automaker stating when you are pursuing advanced security engineer you t as breakthroughs in simulation technology, you engineer amazing.
Lexus will also present a video behind the story providing more information on how digital crash test models provide engineers a better understanding of the human body The debuts venue is now important coverage of broadcasting and cable TV, satellite radio and a host of social billboards media sites will further publicize the campaign with 28 boards in 11 markets and Lexus will also resume the DC Gallery Place with three digital units, including a wallscape.
In addition to traditional television and print media placement, Lexus correllating deploys digital media to add depth to the incredible genius message.
For the first time, Lexus will develop an iAd, one of Steve Jobs as ideas that has yet to take flight on wings of gold Lexus uses the iAd feature to create an engaging experience where users can see if they have what it takes to drive an LFA supercar by the test reaction time, concentration and concentration with interactive mini-games.
In keeping with the theme of engineering the future, Lexus has partnered with MSNBC Digital Network to sponsor the New Tomorrow The online hub encourages consumers to download innovative solutions to a solvable problem and Turn And if this is .
Anonymous wrote 2011, November 9 to April 9 permalink.
Commercial Deceiving at least from a technical point of view first, 119 points, I do not know where you get that from, unless you compare actual mannequins life and tests There is no dummy that exists with 2 million data points, except sIMULATION, on a computer If you compare a real dummy test of life in a computer simulation that is apples and oranges manufacturers have been running simulations increasing complexity constant since the 1990s; as a record of fact and history, GM was the first to develop the model H-3 in Harold bud Mertz, with all safety regs being developed for the Lexus suite is simply a follower like all other simulations return terabytes of millions of data points were running int late 1990s on Cray supercomputers at the Warren technical Center the key is not how many data points; the key is the accuracy of your assumptions on the computer are reproducing what happens in reality is still art if you have a million data points and a poor quality model, it is useless against a pattern , solid base correlates well with only a few data points tracking actual test results another example of Lexus marketing trying to look intelligent and technically incompetent - if your engineering approved this message I doubt they actually, don t expect to buy one of your cars.
Anonymous wrote 2011, November 20 - March 56 Permanent Link.
Genius Crash Test Dummy torque Lexus is not news, lexus, crash test genius.