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Updated Toyota has issued an official statement that Scion will be killed and folded into the Toyota The automaker said that the decision to kill the brand focused on the youth was in response to customer needs and the fact that newer vehicles Toyota are also more attractive to the younger generation that Scion was.
This is not a step back for Scion; it is a leap forward for Toyota Scion has allowed us to accelerate the ideas of tracks that would have been difficult to test across the network Toyota said Jim Lentz, CEO of Toyota Motor North America We could not have achieved success we had without the incredible support of customers Scion dealers and team members, to support throughout this transition process will be one of our priorities.
Scion death will see three of its cars pass the Toyota range FR-S, uM, and iA continue under the Toyota brand as the tC will be stopped after August 2016 and will be publishing the final version to commemorate his late Production next small crossover C-HR, on the other hand, will hit the US market under the Toyota brand, slotting owners RAV4 Scion vehicles below will continue to go to Toyota dealers when their cars need maintenance or repair 22 the dedicated team members Scion brand will have the opportunity to take new positions at Toyota.
During its existence, Scion was used to test the sales and marketing strategies which included price fixing where didn customer t need to negotiate a price, mono-spec cars where you selected the choice of colors and transmission, and a wide range of accessories allow owners to personalize their cars strategies sales and additional marketing Scion pioneered included prepaid maintenance plan Boost service Release Series special edition models and the commercialization of basis, where the brand was discovered by the public through unique events process pure More brand program was also noteworthy because it allows buyers to fill a large part of the online purchase process.
After nearly 13 years, Toyota has decided to abandon the Scion youth-oriented Despite an attempt last year to restore its mojo with two new models, iA and iM, Scion is closing shop.
Scion has suffered years of declining sales, but it seemed that Toyota had a plan to turn the brand around Besides the iA based Euromarket Mazda2 and rebadged Toyota Auris, the Scion iM should add a version of the Toyota C passing to -HR its range sporty C-HR concept a Scion badge was even highlighted at the recent Los Angeles 2015 November last living new cars are more practical and traditional-looking than the boxy, quirky-cool xB, the vehicle who helped establish the Scion brand identity They appeal to a wider audience, but still have a hint of the rebellious sequence Scion is known for the revamped range seemed to be a new beginning for the brand.
Toyota Scion gives the Ax brand, Toyota, Scion, brand, sales marketing strategies.