2017 Toyota C-HR - outside and inside player
Toyota Scion Brand finishes Why Japanese Automaker Kill The Millennial Hipster Brand.
The Japanese automaker has decided to withdraw from the brand under which the company launched cars to original research that are clearly aimed at young adults who were born in the 21st century, according to the company, would have really enjoyed the 'unorthodox approach to car design However, according to the confession of Toyota, the younger generation still appreciates the mother brand and the values it brings to the table Interestingly, the company said clearly that the millennial generation is revealed be much more convenient than imagined.
Toyota Scion decline, which was launched about three years into the new millennium From the beginning, the brand was to American millennials and hipsters However, only 13 years in existence, the brand is retired, mainly due to weak sales and abysmal response the largest automaker in the world has said it will stop selling cars as the Scion in summer, reported Yahoo.
Liberty Toyota Scion LibertyToyota November 10, 2015.
What will happen to the cars that were sold under the Toyota brand Scion added that all cars will be merged back into the parent brand Jim Lentz, CEO of Toyota Motor North America, shared the decision of company to kill the Scion brand has been driven by the rapidly changing market and customer preference on small cars He added that young Americans have didn t wildly different tastes or Toyota's expectations for the older generation .
Today, young buyers still want the fun to drive vehicles that look good, but they are also more convenient They, like their parents, have come to appreciate the Toyota brand and its traditional quality attributes, reliability and reliability.
Although Toyota is killing the Scion brand, the company refuses to admit that it was a failure, reported WUFT Instead, the company is pitching the Scion as a success story.
Scion has reached its unique product development objectives and processes, and bringing new younger customers to Toyota With more than one million cars sold, 70 Scions by customers were purchased new for Toyota and 50 were under 35 years.
This is not a step back for Scion; it is a leap forward for Toyota Scion has allowed us to accelerate the ideas of tracks that would have been difficult to test through the Toyota network.
The youth market has probably suffered very fundamental changes When the Scion brand was so conceptualized in 2003, the so-called buyers of Generation X were apparently anxious themselves outdistancing old, CNN reported they were considered eager to create a unique identity that reflects through the cars they drove these vehicles stand out among other modes of transport, banal they believed lacked creativity and factor X.
However, times have changed Millennial buyers, which were the basic target of the Scion brand, has fundamentally altered their perceptions and expectations of vehicle they wish to purchase and drive instead of a desire to stand out, young buyers seem more inclined to go after the reliability and confidence that virtually assured brands like Toyota Scion other hand didn t inspire the same confidence as its Japanese parent brand commissioned.
More than a quarter of the new Toyota customers are millennials However, the brand does not do well in recent years in fact, only 56 000 units of cars under the Scion brand was sold by Toyota in 2015, the number was three percent lower than the previous year, it is clear that the automotive market is surging because Toyota managed to sell 363,000 corollas, its entry-level sedan, the United States last year .
Toyota Scion Brand finishes Why Japanese Automaker Kill The Millennial, toyota, ends, scion.