Basil Toyota / Volkswagen - January 2017
Toyota, Lexus and Cadillac in terms of customer satisfaction.
Each year, interviews Satisfaction index of US consumer ACSI more than 70,000 customers to determine which brands consumers are more satisfied with the auto index this year showed Japanese brands increasingly popular, while American brands US manufacturers fell slightly in Detroit topped the charts last year, and they certainly have to be worried after the results were published this year.
Japanese brands Toyota and Lexus tied for first place with Detroit-based Cadillac each earning a score of 87 percent, the highest satisfaction rate this year ASCI scale ranges from 0-100 The national average for cars and light vehicles was 83 percent for 2011 While the US luxury brand on par with Toyota and Lexus, the three brands last year were all Americans in 2010, Lincoln and Buick occupied the first place with Cadillac , with a score of 89 and 88, respectively, in 2011, Lincoln fell more than three percent to 86 and Buick dropped to 85.
Analysts cite the reason for the US decline twice last year saw a brief resurgence of the struggle of Detroit marks After an economic disaster and bankruptcy in the early 2000s, General Motors began an aggressive campaign to rejuvenate American struggling brand and capturing the youngest buyers in Japan also saw its share of problems last year, with the largest recall of Lexus and Toyota accelerator that plagued the reputation of the Asian brands brand also ran in supply and manufacturing problems following the devastating earthquake and tsunami.
Due to the American market and Japanese quality problems in recent years, the number were obviously higher for GM analysts and Ford believe that Detroit will push hard to maintain customer satisfaction rates in the future Japanese manufacturers have almost all started down the prices of all models, making them more attractive to buyers financially savvy the prices downward movement by Japanese manufacturers may mean good news for buyers who want to buy American, but the price reduction by Japanese automakers will compete very difficult for all the others, especially since industry sales remain low, said Claes Fornell, founder of ASCI Previously, Detroit was forced to use buyer incentives to compensate satisfaction the lowest customer now with the Japanese u tilisant discounts in addition to their strong customer satisfaction, Detroit will probably have no choice but to respond in kind, putting more pressure on profit margins accordingly.
Fornell noted that US sales have been rising since the Detroit brands have begun to mark their return, however, the data for this year should lead Detroit to tread carefully as it enters the production challenges of the next year for Japanese automakers an opportunity for Detroit to increase both market share and profit, but customer satisfaction decline, it will be difficult to maintain these gains as Japanese companies are starting to recover, said Fornell .
Toyota Lexus and Cadillac in terms of customer satisfaction, Toyota, Lexus, Cadillac.