hidden messages in Logos
This is an ongoing series where I explain the concepts of the Japanese language through the words you already know; Japanese car names.
For the first time on the Internet, all three Toyota logos have been united for the ticket history blog.
Now that I've got these three together, we will discuss some fun facts about Japan.
Let's start with the first on the left This rarely seen logo will not win any contests, but there are two things that stand out immediately of all, it is written in Romaji Second, they misspelled Toyota s ABC.
In fact, spelling Toyoda in the first logo is OK The other two are technically wrong Toyota was founded by Sakichi Toyoda was born in 1867 His name is written with a da It was later modified for reasons that I will speak below in 1900, when Japan began to industrialise, Sakichi Toyoda built machines that are emerging who accomplished the difficult task of weaving wire cloth not having started manufacturing cars until 1930 .
In the early 1900 s he must have been very progressive to write your company name in Romaji Especially when the name of this company is using your own surname, Toyoda Automatic Loom Works Romaji, literally; Roman ji -Letters is when Japanese, using the CBA on Roman s to spell words It is very common in Japan today, but at the time had to be very forward thinking Keep in mind that when M. Toyoda would write his name, he would write in Kanji, character-based samples of Japanese alphabet name below it were two other ways to write in Japanese hiragana and katakana also seen below, it chose to write the company logo in Romaji.
The second logo won t win design competitions to be done, he won a competition in 1936, three years after Toyoda established an automotive department, Toyoda held a competition to design their new logo on 27,000 entries c is one that has been selected.
Before you import the types of car go crazy and call teq logo, that I saw in many Toyota enthusiasts forum, you must be aware that it is not difficult to read English is in fact, very calculated Japanese, I have taken the liberty of creating imaginary logo you see in your head WARNING logo on the left are only in your head.
Your eyes want to see the logo on the left, but there is not even want you to give him a back story as; TEQ stands for Technology, which is the department of research and development Toyota before it was changed to TRD Toyota Racing Development.
Do not let the Katakana you start intimidate Don t read English Pull yourself If you read Part 1 of Toyota and Katakana you will start to recognize this logo for what it is three letters Japanese katakana in, yo, and your Toyota word formation.
The new logo is more than just a visual graphic change Name Password Roman letters Katakana Japanese Interpreted by Japan's last letter reads like your not da There are two small lines that transform the voiced sound in da unspoken your sound below was decided to remove the two brands in the logo, and therefore change your Toyo.
I have read many reasons for the switch graphic Toyo-ta-da Toyo.
The transition from a family business to an international company.
Ta Kanji means rice field, and they want to distance themselves from the old agriculture.
Some of these reasons are more valuable than others I trust most of the time the nearest information from Toyota, and not a few of the different design sites.
The longer valid, and the one I'm going to focus here is the change of lines 10 to 8.
The lines are being referred to the lines used to write letters in all Japanese characters They are called strokes They are written accurately, with a specific order, I'll go into more detail on the lines, and the order of the race using another car company for now, I will show the running order as it is called, for the word Toyota Katakana below.
When properly written, the word Toyota is done with pen strokes 8 However, if you write the word da Toyo adds two shots highlighted in the red circle below which would bring the total to 10 strokes The real winning entry had used the word da Toyo, who would have looked something like black logo below.
These two small lines may not seem like a big deal, but it is they are a very large number of the features in Japanese culture is important in several respects In this particular case, it is about reaching the number 8 which is a many Japanese.
She tries to tell you what I'm telling you the only difference is that she wears white gloves Photo courtesy Bertel Schmitt Wikipedia.
I have read in many publications in English who say that Toyota has changed because 8 is good luck in Japanese This may be the case, but it is not quite that simple generalized translation Seisi Kato, who was responsible advertising and promotional Toyota, he said a little more precision, the Japanese character for eight suggested growth.
When the number 8 is written in Kanji, it takes a distinct form, I assembled the style of the brush and style of the kanji kanji printed to show its overall shape The main feature is the sleek outward.
In Japanese culture, theses sleek lines represent the beginning of a curve that can continue to get a visual reference to growth and continued prosperity That sounds like good words for companies.
The Kanji character for the number eight is called Hachi The symbol itself has nothing to do with the kanji logo of the Toyota business I note that out to make reference to its origins as a positive number in Japanese culture.
However, there is another less known fact about hatchi Kanji and Toyota Sakichi Toyoda son of, Kiichiro, was head of the automotive department at the time he was born in Nagoya, Japan in 1884. The factory of business the original is now a museum just down the block from Nagoya station the city of Nagoya and its surroundings, is where Toyota began and where it still is.
Maruhachi flag flying above City Hall Nagoya, Japan.
The symbol of the city of Nagoya Maru Hachi-literally encircles eight Hachi is the kanji with a circle around it the symbol adorns everything form the flag of the city, their manhole covers is figured prominently on the website of the city and even on their twitter page.
Kiichiro thought it was an appropriate reference to the hometown of Toyota It's yet another reason to keep the Toyota logo race number at eight.
Wow, who knew that two small lines could make such a difference to Tune Part 3 of the Toyota series Katakana, which speaks of the current Toyota logo and what interesting things he has to say about Japan and his culture.
All Toyota logos are protected by copyright Toyota Motor Company.
Toyota Logo History and Meaning, toyota, logo, number of Japanese culture.